What is 'Opt-in' Email Marketing?
An opt-in subscriber is someone who expressly requests information from your company and elects to receive emails from you, your company or your website. Pinpointe only permits sending permission-based email or 'opt-in' email campaigns to your clients, customers, colleagues and contacts who have explicitly given permission to you or who have explicitly subscribed ("opted in") to receive email communication from you or your company or your website. Note that from the above definition, a list vendor or database company can't sell you an 'opt-in' email list and any vendor that claims to be doing this is not being forthcoming.
Why Pinpointe Requires Opt-In Permission
Email Delivery is based heavily on email sending reputation, and SPAM filters analyze several factors to decide whether to deliver your email campaign to the recipient's inboxes. The top 3 factors taken into effect are-
- The number of hard bounces (invalid email addresses)
- Recipient complaints (clicking 'this is spam' when receiving your email)
- Hitting Spamtraps – Often, invalid or old addresses are re-purposed by spam filtering companies and blacklists into 'spamtraps' or 'honeypots' – active email addresses that are maintained for the sole purpose of tracking and catching potential spammers. Simply put, a spamtrap can't 'opt-in' to your email list because it isn't associated with a real person.
Based on a ton of studies, recipients are at least 4x more likely to report your unsolicited, non-opt in email as spam than an email they requested. High spam complaints leads to almost instant email reputation decline which kills your email response (and our email reputation)
Permission from your subscribers is a mandatory requirement for legitimate and successful email marketing.