A_B Testing Webinar
A/B Testing, Webinars
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WEBINAR ON 11.17.21 | Which Test Won? How to Improve Your Email Marketing with A/B Split Testing

We all think we have good marketing instincts – but how often are we actually right? Yet, it remains a critical challenge for many email marketers. Play along and test yourself as Jeanne Jennings shares A/B split tests from work she’s done for clients and challenges the audience to guest ‘which test won’ before she […]

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customer-Data-driven-marketing-email
Email Delivery Tips, Email Marketing Best Practices, Email Response Rates, Marketing Metrics and Analytics
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Why is Customer Data Fundamental to Email Marketing?

Let’s face it! Customer data-driven marketing is the future of email marketing. Leveraging consumer insights to fashion your communication with them takes the wretched hit and miss approach out of the equation. This is a welcome change as now marketers have a real shot at pitching clients a solution to their specific problems. But, how […]

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On-demand Landing pages Webinar
Content Marketing, Landing Page Tips, Webinars
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ON-DEMAND WEBINAR | Landing Pages That Convert

10 Must-Have Page Elements to Drive More Revenue Do you know what makes a high-converting landing page? Nearly all successful landing pages have specific key elements in common, and we want to show you what those conversion points are. Pinpointe and marketing strategist Antoine Dupont show you how to design a landing page that converts […]

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mail privacy protection
Autoresponders and Drip Marketing, Email Response Rates, Marketing Strategy
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How Apple’s New Mail Privacy Protection Rules Will Impact Your Email Campaigns

Apple is making strides to protect consumers’ privacy, but the changes have marketers on edge. Apple’s new Mail Privacy Protection could change the way email marketers can target customers and track response rates. Apple announced new privacy features in early June. The company’s new privacy-enhanced options include: App Privacy Report, which provides greater transparency into how […]

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Email Response Rates, Online Marketing Tips
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Perfect Timing: 3 Email Scheduling Features That Will Improve Your Email Response Rates

There are dozens of small changes you can make to an email campaign to improve response rates. From updating a subject line with a subscriber’s name to using email scheduling features to personalize delivery times, marketers test and tweak campaigns regularly to get better results. There are dozens of articles online that provide suggestions on […]

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