email marketing trigger words
Email Marketing Best Practices, Email Writing Tips
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15 Best Email Marketing Trigger Words

Email marketing trigger words are meant to trigger your customers — not in ways that are going to leave them upset with you and your company, and not to be misleading, either — in ways that encourage them to interact with your website, emails, and articles. Increasing customer engagement is a great way to attract […]

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increase website traffic with email marketing
Email Marketing Best Practices
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5 Ways to Increase Website Traffic with Email Marketing

Email marketing is an inexpensive, yet effective way to reach your customers and prospects. After all, the primary reason most marketers send emails is to persuade their prospects to buy their products or services and convert them into customers. Doing it correctly can take your business to the next level and generate a healthy ROI. […]

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diagnosing & treating-email-marketing-problems-webinar
Online Marketing Tips
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WEBINAR on 07.25.18 | Diagnosing & Treating Common Email Marketing Problems

The Email Doctor Is In… Email marketers have great intentions when they create an email, but there are so many small decisions to make that affect the end results. From poorly-placed CTAs to novel-size messages, these are just couple of the problematic symptoms marketers deal with. On July 25, Pinpointe and Email Marketing Specialist, Lisa […]

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ultimate email subscriber re-engagment guide
Email Marketing Best Practices
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The Ultimate Email Subscriber Re-Engagement Guide – with Tips From Real Business Owners

Subscribers stray. It happens. But, it probably happens more often than you think. Research suggests 70-75% of your email list is inactive. In other words, subscribers are ignoring the emails you send. They might read a subject line or two, but they're not opening your message or clicking on any links inside. Are these subscribers […]

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email personalization advancements
Email Delivery Tips, Email Response Rates
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Email Personalization | Going Beyond Your Subscriber’s First Name

According to Experian, 50% of companies think that an increase in personalization can improve email interaction among subscribers, but what does that mean exactly? Many email marketers confuse personalization with addressing their subscribers by their first name. While addressing someone by their name instead of ‘Hey There’ or ‘Hey Friend’ shows that you know something […]

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facebook ads vs google adwords-on-demand-webinar
Content Marketing, Webinars
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On-Demand Webinar | Facebook Ads Vs. Google Ads

Looking to reach new customers and grow your business? Google's search platform and Facebook news feeds are great channels to place your ads in. But which is more effective – Facebook Ads or Google Ads? In this infomative on-demand event, Pinpointe and digital marketing leader, Antoine Dupont, explain the key differences between both types of […]

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on-demand-Ultimate Marketing Trifecta
Content Marketing, Webinars
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ON-DEMAND WEBINAR | Create the Ultimate Marketing Trifecta: 13 Tips Around Email, Content & SEO

To succeed as a marketer in today's evolving digital landscape, you have to deploy a variety of different tactics. When you combine email, content and SEO, you have a perfect marketing trio that's capable of attracting and retaining customers – now and in the future. In this on-demand webinar, Pinpointe and marketing content specialist, Lisa Furgison McEwen, show you how to combine these […]

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