tips-digital marketing campaign
Content Marketing, Marketing Strategy, Online Marketing Tips
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7 Quick Tips to Start A Digital Marketing Campaign

Curious about how to start a digital marketing campaign? Let’s admit it, today’s busy times demand more time from us than we can provide. With the coronavirus pandemic putting all industries on high alert, businesses and brands need to stay on top of their game to make sure their businesses run “as usual,” while curbing […]

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Web Content Personalization-Segmentation
Content Marketing, Message Deliverability, Online Marketing Best Practices
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Web Content Personalization and Segmentation – How to Do It Right

Why personalization of web content? Sometimes it’s easy to forget the benefits of personalization. For businesses with a significant amount of revenue generated through web traffic, personalization can have a hugely positive effect on several important key performance indicators (KPI)s. Increase engagement Your users will love personalized content. This will encourage them to spend more […]

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videos in email marketing
Message Deliverability
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How to Use Videos to Improve Your Email Marketing Strategy

Videos are considered to be the most effective marketing medium for brands and businesses. That is because 80% of web users remember a video ad they saw in the past 30 days. Moreover, shoppers who view videos are 1.81 times more likely to purchase products or pay for services, compared to nonviewers. Have you ever […]

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use social media-email marketing-grow audience
Email Marketing Best Practices, Message Deliverability, Social Media
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How to Use Social Media & Email Marketing to Rapidly Grow Your Audience

Are you effectively using social media & email marketing together? Did you know that email marketing has one of the highest ROI in the marketing industry? It’s true, the average ROI of email marketing is 3800%, which equates to 38$ of revenue generated for every 1$ spent on an email marketing campaign. That’s a huge […]

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Using Psychographics-Email Segmentation
Marketing Strategy, Message Deliverability
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When Emails Get Ultra Personal | How to Segment Your Customers Using Psychographics

Email personalization is everywhere around us in marketing, especially in email marketing. There have been many takes on email list segmentation already, with a focus on stats and technology. We’re going to look at things a little differently now and focus on the psychographics of segmentation. Get ready for the ‘dark arts’ of marketing and […]

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Digital Marketing Transformation on-demand webinar
Online Marketing Tips
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ON-DEMAND WEBINAR | How to Transform Your Digital Marketing for Success

Marketers are constantly challenged to deliver remarkable, content-driven experiences… Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework. In this on-demand event, Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group, explain how to leverage a digital marketing transformation […]

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email campaign management infographic
Infographics, Marketing Infographics, Marketing Strategy
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Using Tools and Assets for Successful Email Campaign Management (with Infographic)

Several carefully executed complex operations contribute to the success of an email campaign and email campaign management. Agencies who cater to various clients for their email marketing needs find it even more daunting to manage the email campaigns because of a lack of proper processes and long approval cycles. 15% of agencies fail to customize […]

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