content marketing-dupont
Online Marketing Tips
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WEBINAR on 11.08 | How to Crush the Competition with Content Marketing In 2018

Stop producing content like it’s 2015. A lot has changed since then. Google has evolved quite a bit and people’s expectations are also more sophisticated. On November 8th, join Pinpointe and sought-after speaker and Internet marketing strategist, Antoine Dupont, for a live online event that will provide an in-depth analysis of the landscape of content […]

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Advanced Email Copywriting Tips
Email Marketing Best Practices, Email Writing Tips
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10 Advanced Email Copywriting Tips for Your Next Campaign

Writing a few sentences for an email campaign might not seem challenging, but there's an art to crafting effective copy. When your email message is well written, it can draw up to 7.8 times more traffic to your website. That's nothing to scoff at, and yet, many marketers are in such a hurry to get […]

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create an eNewsletter
Email Delivery Tips, Email Design Tips, Email Response Rates, Webinars
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Webinar on 10.25.17 | How to Create an eNewsletter That Your Subscribers Will Love (and Want to Share)

Want your customers to love & share your email newsletters? Customers respond to eNewsletters…if they're done right. There are dozens of small decisions that marketers make every time an eNewsletter is created. From selecting images to writing effective copy — each step affects how a subscriber engages with the content. On October 25, join Pinpointe and content creator […]

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Email-Personalization-Techniques-pinpointe
Email Response Rates
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 5 Email Personalization Techniques to Boost Response Rates

With inboxes filling up on a regular basis, getting a subscriber's attention is increasingly difficult. However, personalization could be the secret ingredient your email recipe needs to win over subscribers. Customizing emails, whether through subject lines, content or timing, can significantly boost open rates, click-through rates, and conversion rates. A survey shows 90% of marketers […]

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Text-based vs Image-based Emails-header
a/b testing, Email Response Rates
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Text-based vs Image-based Emails – Which One Does Better?

As an email marketer, I’m always striving to make improvements to my campaigns to maximize open and click-through rates. One of the main ways I achieve this is through split testing. I split test everything from subject lines and call to action buttons to images and body copy length. When I test the different elements […]

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Marketing Strategy, Online Marketing Best Practices, Webinars
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ON-DEMAND WEBINAR | 11 Strategies to Grow Your Business with Email & Social Media

As a marketer, your goal is to find, nurture and retain customers, and they are no longer making buying decisions based on information from a single marketing channel.  Your customers are surfing their social networks and reading your emails, so it’s critical to create a cross-platform digital strategy that connects you to your audience while sharing […]

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