Improve Response Rates by Personalizing Each Email
Personalizing email campaigns to individual subscribers is one of the best ways to improve open, read and conversion rates, since people respond better to emails that address them directly. Pinpointe allows you to capture your subscribers first name, last name, business title, interests, favorite color and anything else you thing might be relevant. You can then use these fields in your email to deliver personalized content with each campaign.
You can even use these custom fields to segment your list and send only to contacts that match your custom field values.
Any field that you have defined in your Pinpointe list(s) can be used throughout the body of the email message to personalize email marketing campaigns to each recipient, which will in turn increase click-through and conversion rates.Or use Pinpointe personalization to individualize the salutation for each recipient.Just insert your field codes from the list database and when the message is sent, the values will be inserted.
Pinpointe even allows you to personalize the email message Subject field to grab your prospect’s attention.