From either the ‘View Lists’ or the Campaign Report, you can drill down to the Link Tracking report to view the email addresses of each of the contacts that clicked on a specific link in your messages. Pinpointe’s Campaign and List report breaks down the link click activity into unique and repeat clicks, so you get a more accurate idea of the number of recipients that are actually clicking through your messages.
Knowing what links your contacts are clicking on gives your proof that the contacts are interested in that information. That way, you can customize your messages to each subscribers’ exact needs in future messages. Emails that contain relevant and targeted messages have higher open, read, and click-through rates and fewer unsubscribes and complaints.