Keep Your List Current – Let Prospects Maintain Their Contact Details
You can expect to see 25% – 30% of your contacts change each year. That means that you will lose contact with these contacts unless you provide them a way to update their contact record so they can stay in touch when they move to a new company or business.
Pinpointe’s “Modify Details” website form solves the problem. This form is included in your email campaigns as a custom field. If you want to remind your prospects to keep their record updated, simply include an ‘update your contact informatio’ link in your emails. Just as with the “Send to Friends” form, this will be converted into a unique link embedded in the email. When the prospect clicks on the link they are taken to a Modify Details page with known fields pre-populated. Prospects can manage or update their information.