Measure Marketing Performance in Real-Time
At Pinpointe, we’ve taken business class email marketing to a whole new level by fully integrating real-time website tracking and analytics. With Pinpointe, you get a true 360 degree view of your contact and prospect activities. Plus you can easily track your inbound marketing results and mine twitter streams. We even automatically calculate a lead score based on your subscriber’s activities so you can send only the hottest leads to the sales team.
Tracking & Analytics Features:
Generate Website Heatmaps
A website heatmap is a great way to see exactly how visitors are interacting with your site – it’s like ‘eye tracking’ for your website. Our real-time site heatmaps allow you to:
Monitor Hot Sales Prospects
When you schedule email campaigns through Pinpointe, we track every page your subscribers visit in addition to tracking email opens / clicks. Get a richer view of prospect’s interests so you can send better qualified leads to the sales team.
Any prospect that opens a campaign is tracked as a known visitor — so you can see exactly who is on your site. For anonymous visitors – we display the company / organization name and content details. Pinpointe’s innovative Lead-Deck pops up real time lead alerts when your prospects are on your site.
Measure Digital Campaign Performance
You don’t have to settle for just tracking email campaign results. Email Marketing products only track the responses to your email campaigns.
Pinpointe tracks visitors and responses from ALL online campaigns including your banner ads, paid programs, email marketing and more- any online campaign.
Drill down to see which visitors ‘convert’ based on your custom-defined goals.
Set Goals – Track Funnel Converstions
Goals are your success pages – like the thank-you page for a whitepaper download, free-trial pages or visit the pricing page. Get all the critical details for each goal in real-time. Know EXACTLY which campaigns, searches and referring domains are responsible for each goal – even see whick known and anonymous visitors achieved goals.
Real-Time Twitter Stream Mining
In addition to our social sharing features — you can now mine twitter streams for critical memes in real-time. Mine Twitter to see what people are saying about your company or industry or even your top competitors, track your brand, follow response to a recent product roll-out and much more. You can respond to tweents right within Pinpointe.
Just enter the search terms and we’ll update in real time.