Videos are considered to be the most effective marketing medium for brands and businesses. That is because 80% of web users remember a video ad they saw in the past 30 days. Moreover, shoppers who view videos are 1.81 times more likely to purchase products or pay for services, compared to nonviewers. Have you ever […]
Video marketing is a hot trend right now. It's not necessarily new. After all, 30-second TV commercials started airing decades ago. But today's video marketing is different. It's shorter, more impactful and on platforms that didn't exist when Leave it Beaver aired. There's a new era of video marketing and it's generating a lot of […]
Embedding Video In Email – Overview
With the continuing growth of email, we're seeing an uptick in email customers asking about embedding video in email. This led us to head off and investigate a few different questions:
- Can video be embedded in email?
- If Video can be embedded – how exactly do you do it?
- How / when to use video in email – will your recipients care?
- The future of Video in email
We'll cover each of these in a series of posts.
Can Video be Embedded in Email?
There are a handful of possible ways to embed video with an email – here's a quick rundown of the possibilities: