Tag Archives: Tracking and Reporting

How to Measure What Matters With Email Analytics
Marketing Metrics and Analytics, Pinpointe Features
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How to Measure What Matters With Email Analytics

Email is one of the most measurable marketing techniques ever created. We can know just about anything about how a subscriber reacts with our messages through email analytics. But despite all that information, email marketing analytics can also be confusing. Sometimes, they are even unreliable. To clear up some of that confusion, we wanted to […]

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Email Response Rates
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If an Email is Forwarded, Are Click and Open Stats Tracked?

There are two ways one of your campaigns can get forwarded. The first is simply that an excited recipient thinks your email is useful, they forward it directly onward.  In this case, the entire original email along with the trackable links and embedded ‘beacon’ image that is used to track HTML email opens are forwarded to […]

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