Tag Archives: spam

spam words
Email Blacklists and Spam Filters, Email Delivery Tips
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What Are Spam Words and How Do They Impact Deliverability?

After sending an email, you assume it zips through the digital world and lands in a customer's inbox. Most of the time, that's exactly what happens. But, research shows nearly one in four emails lands in the spam folder, according to a 2015 study from Return Path. Why do 25 percent of emails get trapped […]

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inbox placement vs deliverability
Email Delivery Tips
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Why You Want to Focus on Inbox Placement, Not Email Deliverability

Here’s a scary statistic: “Only 28% of all messages sent worldwide ever reach the inbox.” That’s according to Return Path’s 2014 Sender Score Benchmark Report. Fortunately, those of us in North America do far better than the worldwide average. Of permission-based emails sent from North America, only one in six messages fails to reach the […]

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email blast
Email Marketing Best Practices
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Why “Email Blast” Embodies the Worst of Email Marketing

A friend of mine is a marketing coordinator at a real estate company. Part of her job is to send out a weekly email update. She calls it “the eblast”. Every time I hear this word, I twitch. So far I have refrained from telling her all the reasons I hate the term eblast or […]

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