Tag Archives: segments

Web Content Personalization-Segmentation
Content Marketing, Message Deliverability, Online Marketing Best Practices
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Web Content Personalization and Segmentation – How to Do It Right

Why personalization of web content? Sometimes it’s easy to forget the benefits of personalization. For businesses with a significant amount of revenue generated through web traffic, personalization can have a hugely positive effect on several important key performance indicators (KPI)s. Increase engagement Your users will love personalized content. This will encourage them to spend more […]

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segment your email subscribers
Online Marketing Tips
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Most Successful Ways to Segment Your Email Subscribers – B2B and B2C

Would you care about an email campaign that is promoting wool sweaters if you live in Phoenix, Arizona? Or, do you want to get an email on an event in Chicago if you live in Florida? Probably not. The message your sending to subscribers when you send them irrelevant information is, “You’re really not that […]

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databases,segments,tagged lists
Message Deliverability, Pinpointe Features
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What’s the Difference Between Databases, Segments, and Tagged Lists? [Includes Infographic]

Personalization and advanced targeting has become a necessity in getting the most out of your email campaigns. For this reason, managing your marketing contact lists has become more complex, and without the right tools, it can make any marketer's head spin. Let’s face it, a “one-size-fits all” approach just doesn’t work anymore. And, it's no longer as […]

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