Tag Archives: List Segmentation

customer-Data-driven-marketing-email
Email Delivery Tips, Email Marketing Best Practices, Email Response Rates, Marketing Metrics and Analytics
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Why is Customer Data Fundamental to Email Marketing?

Let’s face it! Customer data-driven marketing is the future of email marketing. Leveraging consumer insights to fashion your communication with them takes the wretched hit and miss approach out of the equation. This is a welcome change as now marketers have a real shot at pitching clients a solution to their specific problems. But, how […]

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increase website traffic with email marketing
Email Marketing Best Practices
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5 Ways to Increase Website Traffic with Email Marketing

Email marketing is an inexpensive, yet effective way to reach your customers and prospects. After all, the primary reason most marketers send emails is to persuade their prospects to buy their products or services and convert them into customers. Doing it correctly can take your business to the next level and generate a healthy ROI. […]

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