Tag Archives: email split testing

5-facts-about-ab-testing
a/b testing, Email Marketing Best Practices, Split Testing
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5 Facts No One Ever Told You About A/B Testing

A/B testing gives you insight into what works best for your email marketing campaigns. However, lots of A/B tests generate flawed data that lead to poor strategic decisions. Usually, this comes from a misunderstanding of how to correctly begin-and end- an A/B test. These five A/B testing facts will help you understand how A/B testing works and […]

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Email Delivery Tips, Landing Page Tips, Webinars
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[On-Demand Webinar] Beyond A/B Testing: How to Take Your Split Tests to the Next Level

It’s a fact – split testing increases conversions… But in order to take full advantage of this powerful method, you have to fully understand what it is AND know what to test, who to test, when to test, and for how long. In this on-demand event, Pinpointe's Digital Marketing Strategist – Michael Pelosi – shows […]

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simple ways b2b email marketers can boost open rates
Email Response Rates
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Simple Ways B2B Marketers Can Boost Email Open Rates [Plus How to Test What Works for You]

What do you do after you send an email campaign out? Do you move on to the next to do item, or do you just keep the campaign reporting page open, clicking refresh every 2-3 minutes while the results come in? I’m guilty of the latter, and I doubt I’m the only one. Email marketing […]

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insert-perfect-subject-line-pinpointe
Email Delivery Tips, Message Deliverability
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How to Pick the Perfect Email Subject Line Every Time

Email subject lines are stressful. Get them right, and you’re 80% on your way to a successful campaign. Botch them, and you’re sunk. I used 80% for a reason. David Ogilvy, granddaddy of copywriting and direct response marketing, famously said, “When you have written your headline, you have spent 80 cents out of your dollar.” […]

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Email Response Rates, Online Marketing Best Practices, Webinars
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Webinar – Use Split Testing to Improve Email Responses

Watch Webinar This is our third in a series of webinars for your business email marketing. Based on analysis of thousands of Business to Business email campaigns and a few hundred million emails that have been sent through Pinpointe's B2B email marketing platform, we share results of several email split tests to help you improve your […]

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