Here’s the truth about email marketing in this decade: Newsletters have been around for a while, and many businesses use them. But it’s hard to get a potential customer sign up for your newsletter. That’s why it makes sense that smart businesses resort to bribery (“If you give us your email, we’ll give you this […]
Are you effectively using social media & email marketing together? Did you know that email marketing has one of the highest ROI in the marketing industry? It’s true, the average ROI of email marketing is 3800%, which equates to 38$ of revenue generated for every 1$ spent on an email marketing campaign. That’s a huge […]
At the core of modern marketing lies a couple of common questions… How do I make my business stand out with all this noise? How do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with […]
Here at Pinpointe, we believe it is important to educate and inform marketers on ways they can be more successful in the industry. One way we do this is through our email marketing blog, which covers topics related to everything from email marketing best practices to strategy and online marketing tips. We also post all […]
A robust online presence goes a long way in ensuring the success of any business… However, there are few forms of marketing that are as easy to implement as email marketing. The very first email was sent back in the seventies. Since then, the influence and reach of emails has grown exponentially, so much so […]
Staying on top of all-things-email-marketing is a challenge, especially for small businesses. Research shows forty-nine percent of small business owners handle their own marketing. Even if you're an experienced email marketer with a team of people at your disposal, studying new trends, reviewing best practices and finding ways to improve ROI is a daily chore. […]
The New Year represents a fresh start. People are pledging to lose weight, kick bad habits and spend more time focused on what's important. While personal resolutions are important, so are business resolutions. This year set a resolution to overcome your email marketing challenges. The prevalence of email continues to grow. By 2019, worldwide email […]
When used correctly, email marketing can do some amazing things, like generate $0.11 of revenue per email sent and grow your customer and leads database at a rapid pace. Our friends over at EveryCloud put togther an infographic – The Giant Email Marketing Statistics Guide, which includes 40 email marketing statistics that will change the […]
