Tag Archives: A/B Testing

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A/B Testing, Webinars
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ON-DEMAND WEBINAR | Which Test Won? How to Improve Your Email Marketing with A/B Split Testing

We all think we have good marketing instincts – but how often are we actually right? This is a different take on a webinar replay. Play along and test yourself as Jeanne Jennings shares A/B split tests from work she’s done for clients and challenges you to guess ‘which test won’ before she reveals the […]

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A/B Testing, Email Marketing Best Practices
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5 Facts No One Ever Told You About A/B Testing

A/B testing gives you insight into what works best for your email marketing campaigns. However, lots of A/B tests generate flawed data that lead to poor strategic decisions. Usually, this comes from a misunderstanding of how to correctly begin-and end- an A/B test. These five A/B testing facts will help you understand how A/B testing works and […]

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Email Delivery Tips, Landing Page Tips, Webinars
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[On-Demand Webinar] Beyond A/B Testing: How to Take Your Split Tests to the Next Level

It’s a fact – split testing increases conversions… But in order to take full advantage of this powerful method, you have to fully understand what it is AND know what to test, who to test, when to test, and for how long. In this on-demand event, Pinpointe's Digital Marketing Strategist – Michael Pelosi – shows […]

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