Email Response Rates, Online Marketing Best Practices
1

Which is Better: Person’s Name or Company for Send-From Address?

Our goal as marketers is to develop a ‘relationship’ with our audience.  Generally speaking, people respond to people better than they respond to ‘things’ – like your company. Based on our split testing, we’ve found that in most cases, you’ll see better results by using a specific contact person (yourself for example) vs. a general […]

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Pinpointe Features
0

Can I have different ‘senders’ for each campaign?

Yes.  When you set up a campaign and then again when the campaign is sent out, you are asked to provide the sender information and the ‘reply-to’ information.  Pinpointe will then send the email out with the From and Reply-To headers set to your preference. Here’s an excellent use for this feature.  Assume you have a regional sales team in […]

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Email Response Rates
1

If an Email is Forwarded, Are Click and Open Stats Tracked?

There are two ways one of your campaigns can get forwarded. The first is simply that an excited recipient thinks your email is useful, they forward it directly onward.  In this case, the entire original email along with the trackable links and embedded ‘beacon’ image that is used to track HTML email opens are forwarded to […]

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Email Response Rates, Email Writing Tips
3

The Ideal Email Subject Line Length

We ran multiple experiments on subject lines and summarized one particular case study example in our recent webinar: “Use Split Testing to Improve Email Responses (you can download the slides and view the on-demand version). Here are the email subject variations:

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Online Marketing Tips
1

Email Authentication – DKIM and SPF: Which ISP’s are Checking?

At Pinpointe, we’ve been using DKIM and SPF for nearly a year for our customers – at no extra charge.   If you want to know more about which ISP’s are presently using Authentication and/or Authorization to verify the validity of your email (and thereby decide whether to deliver your email or possibly drop it into […]

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Email Authentication and Authorization, Message Deliverability
1

Will DKIM Reduce Phishing and other Email ‘Spoofing’ Attacks?

DKIM is an email ‘authentication’ method that organizations and ESPs like Pinpointe use to verify to the recipient that the email is coming from a valid email server, and is not being ‘spoofed’ by a spammer. In an interview, Mark Risher, the anti-abuse product manager for Yahoo Mail gives his perspective on how important DKIM […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
38

DKIM / Authentication Advantages and Disadvantages

We cover an explanation of DKIM Email Authentication in our blog entry DKIM Email Authentication.  Here we’ll summarize some the top advantages and disadvantages. DKIM Authentication – Advantages If you have a very large list, your campaigns are more likely to get blocked or “throttled” by major ISPs like AOL, Yahoo, Hotmail, and Gmail. However, […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
1

Deploying DKIM Authentication in 4 Simple Steps

DKIM is an emerging e-mail authentication standard supported by Yahoo, Google and others ISPs, as well as a growing number of Email Service Providers like Pinpointe and that was developed by the Internet Engineering Task Force. DKIM allows an organization to cryptographically sign outgoing e-mail to verify that it sent the message.  Deploying DKIM for […]

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