Online Marketing Best Practices, Webinars

Webinar – How to Generate More Inbound Leads

In our information-packed event presented by Bob Bly, noted Internet strategist, prolific author and successful copywriter, you will learn proven strategies to get more prospects into your sales funnel. We’ll show you multiple ways to grow your email list and your sales lead funnel. With Bob’s advice, you’ll leave this webinar with tips to help you easily generate twice as many leads at half the cost.


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Marketing Metrics and Analytics

Email Marketing Metrics: Open Rates

 Many of our webinar attendees and customers are unclear how email open rates are tracked, and email open tracking has some caveats so it is important to understand the tracking mechanisms.  In this 3-part blog we’ll cover email marketing metrics – starting with email open rates.  Other important email marketing metrics you may want to […]

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Email Design Tips, Email Response Rates, Webinars

Webinar: Tips to Improve Email Response Rates

This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox.

Email Marketing 101 focuses on email content and covers the following topics:

Designing for the Inbox: Think “Above the Fold”
21 DOs and DON’Ts – Tips to Improve Email Delivery

The on-demand version, accompanying slides and 10 page Q and A sumamry are included.

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Landing Page Tips, Webinars

Webinar – Creating Landing Pages that Sell

Download PowerPoint   Download Q and A  In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present 'Creating Landing Pages that Sell".  All the website traffic in the world won’t earn you a dime unless your landing page can convert it into […]

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Email Marketing Best Practices, Email Writing Tips, Webinars

Webinar – What’s Working in Email Marketing? (Bob Bly)

Download PowerPoint   Download Q and A  In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present 'What's Working in Email Marketing Today?' Learn tips to help improve your email marketing results in this week's webinar.  Please join Pinpointe and our special […]

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Email Design Tips, Online Marketing Best Practices, Online Marketing Tips

Dealing with CSS Styles in Email

As an email marketer you have probably already discovered that getting your newsletter or email campaign to display as you intended across the main email clients can be a challenge.  The most popular email clients in business for example – Gmail (including Gmail for Businesses) and Microsoft Outlook 2007 / 2010 are pretty restrictive and […]

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Email Response Rates, Online Marketing Tips, SPAM Topics

What is a “spam honeypot” or Spamtrap?

ISPs and spam tracking services like Spamhaus and SORBS rely on spamtraps or 'honeypots' to catch spammers – but what exactly is a 'spam honeypot' and how do you avoid hitting them? The bulk of the spamtraps and honeypots today are from dormant email accounts and/or closed domains.  The logic is simple: a 'dead email […]

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Online Marketing Tips

Use RSS to Keep Email Subscribers Informed

RSS (“Really Simple Syndication”) is an excellent tool to help you ‘push’ relevant content to subscribers who want to keep up with your latest blog entries.  For example you can subscribe to Pinpointe’s Blog RSS feed here. Why should you care about RSS and how can you use it? Keep you pulse on your market.  […]

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