Email Authentication and Authorization, Email Response Rates, Message Deliverability
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Deploying DKIM Authentication in 4 Simple Steps

DKIM is an emerging e-mail authentication standard supported by Yahoo, Google and others ISPs, as well as a growing number of Email Service Providers like Pinpointe and that was developed by the Internet Engineering Task Force. DKIM allows an organization to cryptographically sign outgoing e-mail to verify that it sent the message.  Deploying DKIM for […]

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SPAM Topics
2

What is Email “Phishing”?

You know those annoying emails that pretend to be from PayPal, EBay or the local bank, asking you to login to your account and validate your password or other credentials? Those are "phishing" attacks – you've officially been "phished". According to Wikipedia:  "Phishing is the criminally fraudulent process attempting to acquire sensitive information such as […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
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Install an SPF Record to Improve Email Delivery

This entry applies to anyone who will be outsourcing any of their outbound email sending from servers other than their corporate email servers.  You are likely an IT person who had landed here because someone from the marketing department said 'Hey IT dude – we started using an ESP and we want to maximize email […]

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Email Design Tips
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Using ALT Text Tags in HTML Email

What is ‘ALT Text’ and why should you care? As most of us have now experienced, many email clients now DISABLE graphics images by default. We haven’t seen specific metrics on what % of email inboxes have images disabled by default but general consensus seems to be in the 50% range, and increasing. So, if […]

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Email Response Rates, Online Marketing Best Practices, Online Marketing Tips, SPAM Topics
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11 Common SPAM Content Mistakes

If you send email campaigns long enough, you will run into spam filter issues.  As a legitimate email marketer you can still expect 20%+ of your emails to just get lost in cyberspace, mostly due to overzealous spam filters.  SPAM filters / firewalls use multiple techniques to determine whether your legitimate business email is SPAM […]

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Online Marketing Best Practices, SPAM Topics
1

CAN SPAM Act: Update

During each of our Email Marketing Webinars, we get questions about CAN-SPAM regulations, so I thought it would be useful to review the CAN SPAM laws.  You will note in this post that, contrary to popular belief, ‘opt-in’ is surprisingly not a legal requirement. Offering additional impetus for the timeliness of the topic: we just passed the […]

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Email Response Rates, Online Marketing Tips
3

Tracking Clicks for HTML & Text Emails

Clicks can be tracked for both HTML *and* text based emails (and multi-part emails too since that includes both HTML and text).  How?  Pretty easily.  When your email campaign goes out (assuming you have selected ‘enable tracking’), Pinpointe automatically converts your actual link to a link to a Pinpointe redirect program.  When a recipient clicks […]

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Email Response Rates, Message Deliverability
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How Email Open Tracking Works

Click tracking and Link tracking are built in to Pinpointe, so you don’t have to do anything to generate nice campaign reports to show these results, but it helps to know how these features work. Tracking Opens To track an “open” in an HTML email, we embed a tiny, 1×1 pixel transparent .GIF at the […]

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