You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell. If your website's messaging is unclear, it's probably costing you potential customers because they don’t understand what your company offers, which makes them click off your site? In this exclusive on-demand webinar, Pinpointe and […]
If you send emails, there's a new privacy law you need to know about. The words "privacy law" probably don't generate a lot of excitement, but trust us, this is a big deal. Europe is about to launch its General Data Protection Regulation (GDPR), which aims to protect consumers and their personal information in an ever-growing […]
Email is still proven to be the best ROI of any marketing channel …regardless of your industry. With that said, there is a lot of noise in the inbox, but if done correctly, email continues to prove itself as the best one-to-one communication channel for brands and is most preferred by consumers. In this on-demand […]
How healthy are your email campaigns? It's an odd question, we know. But, once a year your email strategy should get a checkup. To keep your email strategy in tip-top shape, you need to put it under a microscope to make sure you're achieving your goals. It's called an email audit and you should audit […]
Running email marketing campaigns? It only takes 5 metrics to track to get the most out of your campaigns and blow everybody’s mind. When you get started with email marketing there are plenty of guides that will help you, whether it’s how to set up your first campaign or to write killer subject lines. However, […]
Video marketing is a hot trend right now. It's not necessarily new. After all, 30-second TV commercials started airing decades ago. But today's video marketing is different. It's shorter, more impactful and on platforms that didn't exist when Leave it Beaver aired. There's a new era of video marketing and it's generating a lot of […]
Marketers, fall in! It's time to whip your email list into shape. Continually adding contacts can be an uphill battle, but not if you have the right growth strategy in place. In this special on-demand event, join Pinpointe and Lisa Furgison McEwen, a five-star email specialist, to get a detailed plan to grow your email […]
As the New Year rolls around, it's a good time to start incorporating new email marketing tools into your routine. But, who has time to try and test a bunch of marketing tools? Not to worry. Pinpointe has you covered. We've created a list of 16 email marketing tools that we've vetted and believe are […]
