Curious about how to start a digital marketing campaign? Let’s admit it, today’s busy times demand more time from us than we can provide. With the coronavirus pandemic putting all industries on high alert, businesses and brands need to stay on top of their game to make sure their businesses run “as usual,” while curbing […]
Email has a bit of a reputation for being old-school. Some people think it’s downright stodgy. But that idea is as outdated as “email is dead”. Email is very much alive, so much so that many social media gurus have launched coaching programs for how to use email marketing. It took them awhile, but they’ve […]
In our previous article we explained how to embed video in your email campaigns. It turns out that Gmail kind of supports video in email on a limited basis. If your video is under 25MB – you can include the video directly – but we don’t recommend this even though it technically works, because non-gmail recipients […]
Why personalization of web content? Sometimes it’s easy to forget the benefits of personalization. For businesses with a significant amount of revenue generated through web traffic, personalization can have a hugely positive effect on several important key performance indicators (KPI)s. Increase engagement Your users will love personalized content. This will encourage them to spend more […]
Videos are considered to be the most effective marketing medium for brands and businesses. That is because 80% of web users remember a video ad they saw in the past 30 days. Moreover, shoppers who view videos are 1.81 times more likely to purchase products or pay for services, compared to nonviewers. Have you ever […]
Are you effectively using social media & email marketing together? Did you know that email marketing has one of the highest ROI in the marketing industry? It’s true, the average ROI of email marketing is 3800%, which equates to 38$ of revenue generated for every 1$ spent on an email marketing campaign. That’s a huge […]
Are you suspicious that you are on Microsoft Exchange’s blacklist is blocking your emails? If you’re looking for a site to check if your IP address are on Microsoft’s blacklist – look no further: Microsoft Exchange’s blacklist is privately maintained so you can’t query it directly. However, we’ll show you how to check if you are on […]
Email marketing, out of all marketing strategies, is still a dominant force in marketing. Many organizations have gone global and require the ability to take their email marketing campaigns to the global stage. If this is the case for your company, there’s a lot of things you need to get right. One of which is […]
