Despite being assumed as a soon-to-be-dead marketing channel, email marketing has continued to be the supreme marketing channel and includes some awesome new email design trends. With technologies like gamification, dynamic content, and CSS-based animations, there is an immense scope of innovation in the field of email marketing. 2019 paves new avenues for awe-inspiring email […]
Here at Pinpointe, we believe it is important to educate and inform marketers on ways they can be more successful in the industry. One way we do this is through our email marketing blog, which covers topics related to everything from email marketing best practices to strategy and online marketing tips. We also post all […]
Are you looking for a foolproof way to convert more of your prospects into customers? Setting up an effective email autoresponder series can be the ultimate lead magnet for every marketer. Autoresponders are emails you set up and schedule to be sent out at specific times to your subscribed prospects and customers. In most cases, […]
An email marketing agency is an ideal partner for your email campaigns… Many companies do not have it in their budget for an email marketing manager. If this is the case, an email marketing agency can be a much better option because they work with your budget and have complete expertise on how to manage […]
Are you looking into different email marketing solutions and want an overview of how Pinpointe’s platform works? In this on-demand demo of Pinpointe’s drag & drop builder, we show you how easy it is to build an engaging and effective mobile-friendly email campaign that not only makes it to the inbox and renders correctly on all devices but also […]
Upon first glance, collecting emails seems pretty straightforward. Set up a popup with some exclusive content, and you can call it a day. However, there are really endless possibilities for experimentation and creativity and a lot of ways to get so much more out of it. In this blog post I’ll introduce you to five of these creative […]
The road to email marketing’s famed 40-1 ROI is littered with the mistakes of many well-intentioned marketers. This road is lengthy and has a plethora of potential mishaps, and even just one blunder can affect an entire email strategy and negatively impact your results. One common sign of a failing email campaign is high bounce […]
Deliverability is a crucial email metric to consider as it tracks the number of email messages that make it to the subscriber’s email inbox. As the rules for sending emails are getting more and more stringent, it is of paramount importance to stay in sync with the different laws and keep the spam filters away. Thanks to […]
