Upon first glance, collecting emails seems pretty straightforward. Set up a popup with some exclusive content, and you can call it a day. However, there are really endless possibilities for experimentation and creativity and a lot of ways to get so much more out of it. In this blog post I’ll introduce you to five of these creative […]
The road to email marketing’s famed 40-1 ROI is littered with the mistakes of many well-intentioned marketers. This road is lengthy and has a plethora of potential mishaps, and even just one blunder can affect an entire email strategy and negatively impact your results. One common sign of a failing email campaign is high bounce […]
Deliverability is a crucial email metric to consider as it tracks the number of email messages that make it to the subscriber’s email inbox. As the rules for sending emails are getting more and more stringent, it is of paramount importance to stay in sync with the different laws and keep the spam filters away. Thanks to […]
A robust online presence goes a long way in ensuring the success of any business… However, there are few forms of marketing that are as easy to implement as email marketing. The very first email was sent back in the seventies. Since then, the influence and reach of emails has grown exponentially, so much so […]
People Love Marketing Videos… A recent stat from HubSpot states 43% of people want to see more video content from marketers. This makes sense because your customers are busy, and when it comes to marketing content, their attention spans are short-lived. Video marketing gives you a way to deliver your message more effectively – in […]
“Before you judge someone, walk a mile in their shoes.” This common saying emphasizes the importance of trying to understand other people’s experiences because they may be very different from your own. Let’s go on a short journey of “walking in someone else’s shoes,” to see what has inspired marketers around the world to innovate […]
Great email marketing is more than just a newsletter… Or a product email or that survey your CEO asked you to send out. It’s a strategic, well-planned cadence of relevant content that segmented for specific goals. In this on-demand webinar, Pinpointe and Strategic Marketing & Demand Generation Expert – Stephanie Ristow will show you how […]
Pinpointe is excited to announce the deployment of its new customer communication tool, enabling us to provide greater and more timely information on all of our product’s many features as well as offering another method that you, our customer, can use to ask questions or get the assistance you require. In today’s rapidly changing technical […]
