Are you up-to-date on current email marketing trends? Marketing tactics are always evolving, so it's challenging for businesses to keep up. To stay "in the know" you need to read trade journals, check out recent case studies and be a "stats junkie" who can decode the success behind metrics. But, who has time to do […]
To succeed at email marketing, you have to send messages on a regular basis. Whether you send four emails a month or 15, coming up with fresh and inventive messages isn't always easy. While you try to send a variety of emails, sometimes the idea well runs dry. That's when businesses fall into an email […]
As a business, you want subscribers that are blissfully happy with your emails and stick around for years to come. Ideally, every customer opens every email, clicks through your messages and makes purchases on a regular basis. That's email nirvana. But, let's be honest, achieving this email nirvana isn't a reality. Truthfully, 25 percent of […]
After sending an email, you assume it zips through the digital world and lands in a customer's inbox. Most of the time, that's exactly what happens. But, research shows nearly one in four emails lands in the spam folder, according to a 2015 study from Return Path. Why do 25 percent of emails get trapped […]
The New Year represents a fresh start. People are pledging to lose weight, kick bad habits and spend more time focused on what's important. While personal resolutions are important, so are business resolutions. This year set a resolution to overcome your email marketing challenges. The prevalence of email continues to grow. By 2019, worldwide email […]
Want to learn how to promote your marketing content to the right audience? Content marketing means creating high-value resources for your audience. By teaching and helping them, you are building a viable relationship. But how do you promote the content that you create? And, how do you get it in front of the right people? […]
How many pictures do you take in a week? Smartphones have turned the average person into a photo-crazed human being. The growth of digital pictures is exponential. In 2015, about one trillion digital photos were taken. By 2017, that number is expected to jump to 1.3 trillion, according to InfoTrends. And, not surprisingly, about 75 […]
The biggest conundrum for a marketer is “where do I get leads?” If only there was one, clear answer to strong lead generation. Well, there is a great blog article exactly on this topic and…you’ve found it! So, don’t despair. Have you heard the phrase “There is no silver bullet in marketing?” I have heard […]
