E-commerce websites aside, businesses often use an email newsletter to share useful content with their audiences. Whether you have lists of subscribers, previous customers or prospects, newsletters are a great tool to support audience engagement. Even if you want to attract an audience with content only and no sales talk, that doesn’t mean that there’s […]
Is your organization falling short when it comes to effectively managing and integrating new tools into your marketing technology stack? Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be […]
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin Companies can only establish themselves and achieve recognition when they successfully build their brand identity. If they have a strong brand identity then it can […]
Your email marketing will not be effective unless you are sending the right message to the right person at the right time. For an email marketer, it is difficult to send thousands of personalized emails according to a subscriber’s specific buyer journey. Enter Email Automation… Email automation works like a machine that helps to send […]
Understanding the most important parts of an email campaign is critical to any email marketer, so where should you focus most of your energy when creating an email campaign? Do you spend hours writing the perfect subject line or do you focus more on the actual content? Do you carefully choose who’s going to get […]
If we’re talking ROI, email marketing remains top of the pile for ecommerce marketing. If you get it right, for every $1 spent on email marketing, you can expect $44 dollars back. Bottom line: your ecommerce business should be running email campaigns or you’re leaving a lot of money on the table. And if you’re […]
One of the most challenges jobs as a marketer is proving ROI for your campaigns. There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to […]
Despite being assumed as a soon-to-be-dead marketing channel, email marketing has continued to be the supreme marketing channel and includes some awesome new email design trends. With technologies like gamification, dynamic content, and CSS-based animations, there is an immense scope of innovation in the field of email marketing. 2019 paves new avenues for awe-inspiring email […]
