Text-based vs Image-based Emails-header
a/b testing, Email Response Rates
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Text-based vs Image-based Emails – Which One Does Better?

As an email marketer, I’m always striving to make improvements to my campaigns to maximize open and click-through rates. One of the main ways I achieve this is through split testing. I split test everything from subject lines and call to action buttons to images and body copy length. When I test the different elements […]

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Marketing Strategy, Online Marketing Best Practices, Webinars
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ON-DEMAND WEBINAR | 11 Strategies to Grow Your Business with Email & Social Media

As a marketer, your goal is to find, nurture and retain customers, and they are no longer making buying decisions based on information from a single marketing channel.  Your customers are surfing their social networks and reading your emails, so it’s critical to create a cross-platform digital strategy that connects you to your audience while sharing […]

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cart abandonment emails-header
Autoresponders and Drip Marketing
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7 Examples of Cart Abandonment Emails You’ll Want to Steal 

Online consumers are a fickle bunch. They browse your site, add items to their cart and then – poof – they vanish. American shoppers abandoned a whopping 73% of shopping carts in the first quarter of 2016 alone, and Americans aren't the only offenders. Worldwide, the cart abandonment rate is 74%.  That's a lot of revenue left on the table, or […]

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welcome-email-best-practices-Infographic-header
Autoresponders and Drip Marketing, Marketing Infographics
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What Makes a Hero Welcome Email? [Infographic]

Every time you submit your information online, it can be a bit nerve-wracking. What’s to become of your request? Will you receive any confirmation or response? This uncertainty you face yourself is certainly the same type of uncertainty your new subscribers face—particularly if you don’t send a welcome email. Your welcome email can be the […]

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Email Campaigns Responses
Online Marketing Tips
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ON-DEMAND WEBINAR | Why Your Email Campaigns Aren’t Getting the Responses You Desire

  Learn What You're Doing Wrong and How to Fix It You’re sending great marketing emails, but you’re still experiencing declining open rates, low click-through rates, unsubscribes, and minimal list growth. The truth is, there’s a lot of inbox competition for email marketers, so it’s no surprise that many marketers are not seeing the responses […]

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the anatomy of a promotional email
Email Marketing Best Practices, Email Writing Tips
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The Anatomy of a Promotional Email and Examples for Inspiration

A promotional email is a staple in business. If your brand relies on email marketing, the whole point of sending emails is often to promote and sell a certain product or service. But, creating a promotional email is about more than blasting a 20% off coupon to everyone on your list. To be effective, there […]

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