Pinpointe Features
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Release 29 Highlights: Updated Email Builder Features

Pinpointe is excited to announce a new system update, Release 29, which makes creating beautiful emails easier. The main goal of this update is to streamline the email creation process, making it more intuitive and user-friendly.   Check out the video to see what kind of changes we’ve made to our email builder: Getting Acquainted […]

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pinpointe-preparing-gdpr
Email Marketing Best Practices
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How Pinpointe Is Preparing for GDPR

A new data privacy law set to roll out in May will change the way businesses collect and store customer information. The General Data Protection Regulation (GDPR) is the biggest data protection law we've seen in more than two decades. It gives consumers more power over their personal data and means companies have to make […]

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Marketing Strategy, Online Marketing Best Practices, Online Marketing Tips, Webinars
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ON-DEMAND WEBINAR | The Secret to Turning Your Website into a Conversion Machine

You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell. If your website's messaging is unclear, it's probably costing you potential customers because they don’t understand what your company offers, which makes them click off your site? In this exclusive on-demand webinar, Pinpointe and […]

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GDPR email marketing
Email Authentication and Authorization, Email Marketing Best Practices, Marketing Strategy, Online Marketing Best Practices, Online Marketing Tips
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GDPR & Email Marketing | How Will Europe’s New Privacy Laws Affect Your Email Marketing?

If you send emails, there's a new privacy law you need to know about. The words "privacy law" probably don't generate a lot of excitement, but trust us, this is a big deal. Europe is about to launch its General Data Protection Regulation (GDPR), which aims to protect consumers and their personal information in an ever-growing […]

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30 email marketing tactics-webinar
Email Delivery Tips, Email Design Tips, Email Marketing Best Practices, Webinars
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ON-DEMEAND WEBINAR | 30 Tactics to Take Your Email from Zero to Hero

Email is still proven to be the best ROI of any marketing channel …regardless of your industry. With that said, there is a lot of noise in the inbox, but if done correctly, email continues to prove itself as the best one-to-one communication channel for brands and is most preferred by consumers. In this on-demand […]

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audit your email campaigns
Email Marketing Best Practices
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How to Audit Your Email Campaigns in 4 Steps [Worksheet Provided]

How healthy are your email campaigns? It's an odd question, we know. But, once a year your email strategy should get a checkup. To keep your email strategy in tip-top shape, you need to put it under a microscope to make sure you're achieving your goals. It's called an email audit and you should audit […]

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open rates are not enough
Marketing Metrics and Analytics
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Open Rates Are Not Enough | Step Up Your Game with These 5 Email Marketing Metrics

Running email marketing campaigns? It only takes 5 metrics to track to get the most out of your campaigns and blow everybody’s mind. When you get started with email marketing there are plenty of guides that will help you, whether it’s how to set up your first campaign or to write killer subject lines. However, […]

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video in email-everything you need to know
Email Marketing Best Practices, Email Response Rates, Marketing Strategy
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Video in Email: Everything You Need to Know

Video marketing is a hot trend right now. It's not necessarily new. After all, 30-second TV commercials started airing decades ago. But today's video marketing is different. It's shorter, more impactful and on platforms that didn't exist when Leave it Beaver aired. There's a new era of video marketing and it's generating a lot of […]

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