ultimate email subscriber re-engagment guide
Email Marketing Best Practices
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The Ultimate Email Subscriber Re-Engagement Guide – with Tips From Real Business Owners

Subscribers stray. It happens. But, it probably happens more often than you think. Research suggests 70-75% of your email list is inactive. In other words, subscribers are ignoring the emails you send. They might read a subject line or two, but they're not opening your message or clicking on any links inside. Are these subscribers […]

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email personalization advancements
Email Delivery Tips, Email Response Rates
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Email Personalization | Going Beyond Your Subscriber’s First Name

According to Experian, 50% of companies think that an increase in personalization can improve email interaction among subscribers, but what does that mean exactly? Many email marketers confuse personalization with addressing their subscribers by their first name. While addressing someone by their name instead of ‘Hey There’ or ‘Hey Friend’ shows that you know something […]

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facebook ads vs google adwords-on-demand-webinar
Content Marketing, Webinars
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On-Demand Webinar | Facebook Ads Vs. Google Ads

Looking to reach new customers and grow your business? Google's search platform and Facebook news feeds are great channels to place your ads in. But which is more effective – Facebook Ads or Google Ads? In this infomative on-demand event, Pinpointe and digital marketing leader, Antoine Dupont, explain the key differences between both types of […]

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ideas for your newsletter-pinpointe
Email Marketing Best Practices, Email Writing Tips
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30 Fresh and Fun Ideas For Your Newsletter

[Editor note: Updated May 2018] Newsletters keep subscribers informed about your business and brand, all while building a trusted relationship. Sixty-eight percent of markets believe newsletters are the most effective email message in their arsenal. While many companies produce and send newsletters, it’s not always easy to come up with content ideas for them. To […]

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on-demand-Ultimate Marketing Trifecta
Content Marketing, Webinars
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ON-DEMAND WEBINAR | Create the Ultimate Marketing Trifecta: 13 Tips Around Email, Content & SEO

To succeed as a marketer in today's evolving digital landscape, you have to deploy a variety of different tactics. When you combine email, content and SEO, you have a perfect marketing trio that's capable of attracting and retaining customers – now and in the future. In this on-demand webinar, Pinpointe and marketing content specialist, Lisa Furgison McEwen, show you how to combine these […]

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Pinpointe Features
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Release 29 Highlights: Updated Email Builder Features

Pinpointe is excited to announce a new system update, Release 29, which makes creating beautiful emails easier. The main goal of this update is to streamline the email creation process, making it more intuitive and user-friendly.   Check out the video to see what kind of changes we’ve made to our email builder: Getting Acquainted […]

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pinpointe-preparing-gdpr
Email Marketing Best Practices
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Pinpointe’s Commitment to GDPR

A new data privacy law known as the General Data Protection Regulation (GDPR) went into effect May 25th, 2018 and changes the way businesses must collect, handle and store customer information. The GDPR is the biggest data protection law we've seen in more than two decades. It gives consumers more power over their personal data and means […]

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