Category : Online Marketing Tips

13 email marketing influencers to follow on Twitter
Email Marketing Best Practices, Online Marketing Tips
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13 Email Marketing Influencers to Follow on Twitter

Are you up-to-date on current email marketing trends? Marketing tactics are always evolving, so it's challenging for businesses to keep up. To stay "in the know" you need to read trade journals, check out recent case studies and be a "stats junkie" who can decode the success behind metrics. But, who has time to do […]

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silver-bullet-of-lead-generation
Content Marketing, Online Marketing Tips
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What is the Silver Bullet of Lead Generation?

The biggest conundrum for a marketer is “where do I get leads?” If only there was one, clear answer to strong lead generation.  Well, there is a great blog article exactly on this topic and…you’ve found it! So, don’t despair. Have you heard the phrase “There is no silver bullet in marketing?” I have heard […]

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email design and content-header
Online Marketing Tips
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9 Email Design and Content Questions Answered

Our recent webinar, 27 Design and Content Tips for Creating Clickable Email Campaigns, covered 27 ways to build effective emails. At the end, there were many questions that we could not cover in the allotted time span. As a follow up, here are the answers to those questions along with 9 more email design and content […]

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Lead Funnel Mapping Marketing Activities
Content Marketing, lead funnel, Online Marketing Tips
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Mapping Marketing Activities with an “Under the Sea” Lead Funnel

The over-arching goal of marketing can easily get overshadowed with the details, the numbers, the never-ending content demands. Still, every once in a while, marketers need to step back and remember the goal of marketing is to produce leads. Not only should your marketing produce leads. Those leads should be warm. In order to get […]

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Is Your Email Marketing Improving Your Sales Cycle
Marketing Metrics and Analytics, Online Marketing Tips
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Is Your Email Marketing Improving Your Sales Cycle?

Five Underutilized Metrics That Truly Gauge Success or Failure While many outside the industry claim that email marketing is dead, those of us inside the industry know that email is alive and well. But how do you prove to the nay-sayers within your organization that email is improving the sales cycle? And even though for […]

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segment your email subscribers
Online Marketing Tips
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Most Successful Ways to Segment Your Email Subscribers – B2B and B2C

Would you care about an email campaign that is promoting wool sweaters if you live in Phoenix, Arizona? Or, do you want to get an email on an event in Chicago if you live in Florida? Probably not. The message your sending to subscribers when you send them irrelevant information is, “You’re really not that […]

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