“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin Companies can only establish themselves and achieve recognition when they successfully build their brand identity. If they have a strong brand identity then it can […]
Email is king continues to flourish in the world of marketing. It has evolved over the years by adopting to latest technology trends and upgrading features with the changing times. According to Statista, there are more than 3.7 billion users adopting emails worldwide. It is the most preferred channel for businesses – large and small […]
Every time you submit your information online, it can be a bit nerve-wracking. What’s to become of your request? Will you receive any confirmation or response? This uncertainty you face yourself is certainly the same type of uncertainty your new subscribers face—particularly if you don’t send a welcome email. Your welcome email can be the […]
Content for B2B marketing purposes has to be a lot of things, including remarkable, educational, and valuable. Only then, can you expect to draw in leads and keep those leads engaged. Yeah, it’s a lot of pressure and adding to that pressure are the millions of other businesses trying to do the exact same thing. But, if you follow a certain process to fully optimize your B2B marketing content strategy, you will have a much better chance of coming out ahead. Read on to master the B2B Lead Generation Manifesto that is…CONTENT MARKETING!
Surprising Mobile Email Market Statistics Mobile email market statistics can be quite fascinating (and surprising)… Did you know that there are 91.4 million smartphone users in the U.S. alone?! And of those millions, 97% of 18-29 year olds and 92% of 30-49 year olds use a smartphone to send texts and open emails. You may even […]
For some reason, the past few years have made marketers undervalue email and overvalue personalization of content through social media. Whatever the reason for this trend, a few important facts still hold true for email marketing for business communications. The 5 Facts of Email Marketing 2.2 billion people worldwide use email. Email ads are […]
Email Marketing is still top dawn when it comes to online marketing performance. But navigating the seas off email delivery challenges can be difficult. In our handy infographic here, we've highlighted the top steps you can take to improve your sending reputation — and increase the chance of getting to the inbox. The […]