Category : Email Marketing Best Practices

email marketing trigger words
Email Marketing Best Practices, Email Writing Tips
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15 Best Email Marketing Trigger Words

Email marketing trigger words are meant to trigger your customers — not in ways that are going to leave them upset with you and your company, and not to be misleading, either — in ways that encourage them to interact with your website, emails, and articles. Increasing customer engagement is a great way to attract […]

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increase website traffic with email marketing
Email Marketing Best Practices
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5 Ways to Increase Website Traffic with Email Marketing

Email marketing is an inexpensive, yet effective way to reach your customers and prospects. After all, the primary reason most marketers send emails is to persuade their prospects to buy their products or services and convert them into customers. Doing it correctly can take your business to the next level and generate a healthy ROI. […]

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ultimate email subscriber re-engagment guide
Email Marketing Best Practices
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The Ultimate Email Subscriber Re-Engagement Guide – with Tips From Real Business Owners

Subscribers stray. It happens. But, it probably happens more often than you think. Research suggests 70-75% of your email list is inactive. In other words, subscribers are ignoring the emails you send. They might read a subject line or two, but they're not opening your message or clicking on any links inside. Are these subscribers […]

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pinpointe-preparing-gdpr
Email Marketing Best Practices
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Pinpointe’s Commitment to GDPR

A new data privacy law known as the General Data Protection Regulation (GDPR) went into effect May 25th, 2018 and changes the way businesses must collect, handle and store customer information. The GDPR is the biggest data protection law we've seen in more than two decades. It gives consumers more power over their personal data and means […]

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GDPR email marketing
Email Authentication and Authorization, Email Marketing Best Practices, Marketing Strategy, Online Marketing Best Practices, Online Marketing Tips
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GDPR & Email Marketing | How Will Europe’s New Privacy Laws Affect Your Email Marketing?

If you send emails, there's a new privacy law you need to know about. The words "privacy law" probably don't generate a lot of excitement, but trust us, this is a big deal. Europe is about to launch its General Data Protection Regulation (GDPR), which aims to protect consumers and their personal information in an ever-growing […]

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30 email marketing tactics-webinar
Email Delivery Tips, Email Design Tips, Email Marketing Best Practices, Webinars
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ON-DEMEAND WEBINAR | 30 Tactics to Take Your Email from Zero to Hero

Email is still proven to be the best ROI of any marketing channel …regardless of your industry. With that said, there is a lot of noise in the inbox, but if done correctly, email continues to prove itself as the best one-to-one communication channel for brands and is most preferred by consumers. In this on-demand […]

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audit your email campaigns
Email Marketing Best Practices
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How to Audit Your Email Campaigns in 4 Steps [Worksheet Provided]

How healthy are your email campaigns? It's an odd question, we know. But, once a year your email strategy should get a checkup. To keep your email strategy in tip-top shape, you need to put it under a microscope to make sure you're achieving your goals. It's called an email audit and you should audit […]

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