Category : Email Marketing Best Practices

email-relevant-to business
Email Marketing Best Practices, Email Response Rates, Infographics
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Why Email Marketing is Still Relevant to Businesses (with Infographic)

A robust online presence goes a long way in ensuring the success of any business… However, there are few forms of marketing that are as easy to implement as email marketing. The very first email was sent back in the seventies. Since then, the influence and reach of emails has grown exponentially, so much so […]

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ON-DEMAND WEBINAR
Autoresponders and Drip Marketing, Email Marketing Best Practices, Webinars
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ON-DEMAND WEBINAR | How to Create an Email Plan for All Stages of the Funnel

Great email marketing is more than just a newsletter… Or a product email or that survey your CEO asked you to send out. It’s a strategic, well-planned cadence of relevant content that segmented for specific goals. In this on-demand webinar, Pinpointe and Strategic Marketing & Demand Generation Expert –  Stephanie Ristow will show you how […]

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big impact-email marketing-header-on-demand
Email Marketing Best Practices, Email Writing Tips, Webinars
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ON-DEMAND WEBINAR | 8 Ways to Make a Big Impact with Email Marketing

For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge… It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers. In this on-demand event, […]

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email marketing trigger words
Email Marketing Best Practices, Email Writing Tips
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15 Best Email Marketing Trigger Words

Email marketing trigger words are meant to trigger your customers — not in ways that are going to leave them upset with you and your company, and not to be misleading, either — in ways that encourage them to interact with your website, emails, and articles. Increasing customer engagement is a great way to attract […]

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increase website traffic with email marketing
Email Marketing Best Practices
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5 Ways to Increase Website Traffic with Email Marketing

Email marketing is an inexpensive, yet effective way to reach your customers and prospects. After all, the primary reason most marketers send emails is to persuade their prospects to buy their products or services and convert them into customers. Doing it correctly can take your business to the next level and generate a healthy ROI. […]

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ultimate email subscriber re-engagment guide
Email Marketing Best Practices
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The Ultimate Email Subscriber Re-Engagement Guide – with Tips From Real Business Owners

Subscribers stray. It happens. But, it probably happens more often than you think. Research suggests 70-75% of your email list is inactive. In other words, subscribers are ignoring the emails you send. They might read a subject line or two, but they're not opening your message or clicking on any links inside. Are these subscribers […]

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ideas for your newsletter-pinpointe
Email Marketing Best Practices, Email Writing Tips
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30 Fresh and Fun Ideas For Your Newsletter

[Editor note: Updated May 2018] Newsletters keep subscribers informed about your business and brand, all while building a trusted relationship. Sixty-eight percent of markets believe newsletters are the most effective email message in their arsenal. While many companies produce and send newsletters, it’s not always easy to come up with content ideas for them. To […]

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