Category : Email Marketing Best Practices

13 email marketing influencers to follow on Twitter
Email Marketing Best Practices, Online Marketing Tips
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13 Email Marketing Influencers to Follow on Twitter

Are you up-to-date on current email marketing trends? Marketing tactics are always evolving, so it's challenging for businesses to keep up. To stay "in the know" you need to read trade journals, check out recent case studies and be a "stats junkie" who can decode the success behind metrics. But, who has time to do […]

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7 emails to send when youre out of ideas
Email Marketing Best Practices
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7 Emails to Send When You’re Out of Ideas

To succeed at email marketing, you have to send messages on a regular basis. Whether you send four emails a month or 15, coming up with fresh and inventive messages isn't always easy. While you try to send a variety of emails, sometimes the idea well runs dry. That's when businesses fall into an email […]

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7 email tips
Email Marketing Best Practices
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7 Email Tips to Keep Subscribers Active and Happy for Years

As a business, you want subscribers that are blissfully happy with your emails and stick around for years to come. Ideally, every customer opens every email, clicks through your messages and makes purchases on a regular basis. That's email nirvana. But, let's be honest, achieving this email nirvana isn't a reality. Truthfully, 25 percent of […]

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7-e-commerce-email-tips-to-fuel-sales-for-your-business
Email Marketing Best Practices, Infographics
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INFOGRAPHIC | 7 E-commerce Email Tips to Fuel Sales for Your Business

Holy Mantras to Fuel Sales for your Business Is social media the best way to engage your prospects and customers? Well, it might be trending, but nothing beats good old email marketing especially when it comes to the e-commerce industry. Research by Custora states that email marketing accounts for around 7% of e-commerce user acquisitions, […]

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4-examples-of-great-email-campaigns
Email Marketing Best Practices
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4 Examples of Great Email Campaigns

There's a lot of moneymaking potential in email marketing. Research shows that for every $1 spent, businesses typically see a $40 return on investment. In fact, email campaigns offer the highest return on investment compared to other marketing options, like catalogs, banner ads and SEO tactics, according to the Direct Marketing Association. But, coming up with […]

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Best Practices for Email Surveys.png
Email Marketing Best Practices, email surveys
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4 Best Practices for Valid Email Surveys

There are multiple reasons why you should be using email surveys as part of your marketing program. However, they all boil down to increased customer satisfaction and increased marketing intelligence. When properly implemented, email surveys give your customers a chance to directly tell you their feelings about your products and services. With the right combination […]

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