Category : Email Marketing Best Practices

GDPR email marketing
Email Authentication and Authorization, Email Marketing Best Practices, Marketing Strategy, Online Marketing Best Practices, Online Marketing Tips
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GDRP & Email Marketing | How Will Europe’s New Privacy Laws Affect Your Email Marketing?

If you send emails, there's a new privacy law you need to know about. The words "privacy law" probably don't generate a lot of excitement, but trust us, this is a big deal. Europe is about to launch its General Data Protection Regulation (GDPR), which aims to protect consumers and their personal information in an ever-growing […]

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30 email marketing tactics-webinar
Email Delivery Tips, Email Design Tips, Email Marketing Best Practices, Webinars
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ON-DEMEAND WEBINAR | 30 Tactics to Take Your Email from Zero to Hero

Email is still proven to be the best ROI of any marketing channel …regardless of your industry. With that said, there is a lot of noise in the inbox, but if done correctly, email continues to prove itself as the best one-to-one communication channel for brands and is most preferred by consumers. In this on-demand […]

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audit your email campaigns
Email Marketing Best Practices
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How to Audit Your Email Campaigns in 4 Steps [Worksheet Provided]

How healthy are your email campaigns? It's an odd question, we know. But, once a year your email strategy should get a checkup. To keep your email strategy in tip-top shape, you need to put it under a microscope to make sure you're achieving your goals. It's called an email audit and you should audit […]

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video in email-everything you need to know
Email Marketing Best Practices, Email Response Rates, Marketing Strategy
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Video in Email: Everything You Need to Know

Video marketing is a hot trend right now. It's not necessarily new. After all, 30-second TV commercials started airing decades ago. But today's video marketing is different. It's shorter, more impactful and on platforms that didn't exist when Leave it Beaver aired. There's a new era of video marketing and it's generating a lot of […]

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email marketing tools-on-demand
Email Design Tips, Email Marketing Best Practices, Webinars
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On-Demand Webinar | 15 Email Marketing Tools & Apps Every Marketer Needs in 2018

Stop wasting your time searching for those perfect email marketing tools! Email marketing is an efficient way to reach customers, but there is a lot of preparation to get a campaign just right. In this coming year, why not make it even easier to create and send stunning emails that get read and clicked? Join Pinpointe […]

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holiday-emails-pinpointe
Email Marketing Best Practices
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6 Data-Backed Holiday Emails to Send This Season

Consumers are getting ready to deck the halls, which means they're getting ready to spend, spend, spend. This year, the average consumer will spend $967 on holiday shopping, that's up 3.4% from last year, according to the National Retail Federation. Shoppers are already searching for gift ideas and hunting for hot deals, so now's the […]

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Advanced Email Copywriting Tips
Email Marketing Best Practices, Email Writing Tips
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10 Advanced Email Copywriting Tips for Your Next Campaign

Writing a few sentences for an email campaign might not seem challenging, but there's an art to crafting effective copy. When your email message is well written, it can draw up to 7.8 times more traffic to your website. That's nothing to scoff at, and yet, many marketers are in such a hurry to get […]

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