Category : Email Marketing Best Practices

big impact-email marketing-header
Email Marketing Best Practices, Email Writing Tips, Webinars
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WEBINAR on 8.22.18 | 8 Ways to Make a Big Impact with Email Marketing

For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge… It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers. On August 22nd, join […]

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email marketing trigger words
Email Marketing Best Practices, Email Writing Tips
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15 Best Email Marketing Trigger Words

Email marketing trigger words are meant to trigger your customers — not in ways that are going to leave them upset with you and your company, and not to be misleading, either — in ways that encourage them to interact with your website, emails, and articles. Increasing customer engagement is a great way to attract […]

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increase website traffic with email marketing
Email Marketing Best Practices
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5 Ways to Increase Website Traffic with Email Marketing

Email marketing is an inexpensive, yet effective way to reach your customers and prospects. After all, the primary reason most marketers send emails is to persuade their prospects to buy their products or services and convert them into customers. Doing it correctly can take your business to the next level and generate a healthy ROI. […]

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ultimate email subscriber re-engagment guide
Email Marketing Best Practices
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The Ultimate Email Subscriber Re-Engagement Guide – with Tips From Real Business Owners

Subscribers stray. It happens. But, it probably happens more often than you think. Research suggests 70-75% of your email list is inactive. In other words, subscribers are ignoring the emails you send. They might read a subject line or two, but they're not opening your message or clicking on any links inside. Are these subscribers […]

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ideas for your newsletter-pinpointe
Email Marketing Best Practices, Email Writing Tips
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30 Fresh and Fun Ideas For Your Newsletter

[Editor note: Updated May 2018] Newsletters keep subscribers informed about your business and brand, all while building a trusted relationship. Sixty-eight percent of markets believe newsletters are the most effective email message in their arsenal. While many companies produce and send newsletters, it’s not always easy to come up with content ideas for them. To […]

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pinpointe-preparing-gdpr
Email Marketing Best Practices
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Pinpointe’s Commitment to GDPR

A new data privacy law known as the General Data Protection Regulation (GDPR) went into effect May 25th, 2018 and changes the way businesses must collect, handle and store customer information. The GDPR is the biggest data protection law we've seen in more than two decades. It gives consumers more power over their personal data and means […]

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GDPR email marketing
Email Authentication and Authorization, Email Marketing Best Practices, Marketing Strategy, Online Marketing Best Practices, Online Marketing Tips
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GDPR & Email Marketing | How Will Europe’s New Privacy Laws Affect Your Email Marketing?

If you send emails, there's a new privacy law you need to know about. The words "privacy law" probably don't generate a lot of excitement, but trust us, this is a big deal. Europe is about to launch its General Data Protection Regulation (GDPR), which aims to protect consumers and their personal information in an ever-growing […]

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