Category : Email Marketing Best Practices

the anatomy of a promotional email
Email Marketing Best Practices, Email Writing Tips
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The Anatomy of a Promotional Email and Examples for Inspiration

A promotional email is a staple in business. If your brand relies on email marketing, the whole point of sending emails is often to promote and sell a certain product or service. But, creating a promotional email is about more than blasting a 20% off coupon to everyone on your list. To be effective, there […]

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13 email marketing influencers to follow on Twitter
Email Marketing Best Practices, Online Marketing Tips
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13 Email Marketing Influencers to Follow on Twitter

Are you up-to-date on current email marketing trends? Marketing tactics are always evolving, so it's challenging for businesses to keep up. To stay "in the know" you need to read trade journals, check out recent case studies and be a "stats junkie" who can decode the success behind metrics. But, who has time to do […]

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7 emails to send when youre out of ideas
Email Marketing Best Practices
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7 Emails to Send When You’re Out of Ideas

To succeed at email marketing, you have to send messages on a regular basis. Whether you send four emails a month or 15, coming up with fresh and inventive messages isn't always easy. While you try to send a variety of emails, sometimes the idea well runs dry. That's when businesses fall into an email […]

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7 email tips
Email Marketing Best Practices
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7 Email Tips to Keep Subscribers Active and Happy for Years

As a business, you want subscribers that are blissfully happy with your emails and stick around for years to come. Ideally, every customer opens every email, clicks through your messages and makes purchases on a regular basis. That's email nirvana. But, let's be honest, achieving this email nirvana isn't a reality. Truthfully, 25 percent of […]

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7-e-commerce-email-tips-to-fuel-sales-for-your-business
Email Marketing Best Practices, Infographics
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INFOGRAPHIC | 7 E-commerce Email Tips to Fuel Sales for Your Business

Holy Mantras to Fuel Sales for your Business Is social media the best way to engage your prospects and customers? Well, it might be trending, but nothing beats good old email marketing especially when it comes to the e-commerce industry. Research by Custora states that email marketing accounts for around 7% of e-commerce user acquisitions, […]

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