Category : Email Marketing Best Practices

customer-Data-driven-marketing-email
Email Delivery Tips, Email Marketing Best Practices, Email Response Rates, Marketing Metrics and Analytics
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Why is Customer Data Fundamental to Email Marketing?

Let’s face it! Customer data-driven marketing is the future of email marketing. Leveraging consumer insights to fashion your communication with them takes the wretched hit and miss approach out of the equation. This is a welcome change as now marketers have a real shot at pitching clients a solution to their specific problems. But, how […]

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Email Marketing Best Practices, Marketing Strategy
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13 Best Practices for a Killer Email Opt-in Form

We all want more email subscribers. One of the easiest ways to get them is to start at the very beginning – the opt-in form. If you can make even a few positive tweaks to the beginning of your opt-in form process, the results will follow through all the way to the end of the year […]

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Newsletter blog header
Email Marketing Best Practices, Email Writing Tips
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30 Fresh and Fun Ideas For Your Newsletter

Does your brand send a regular newsletter? Many brands do. Research shows 77% of B2B companies consider a newsletter an important part of their email marketing strategy. Plus, newsletters are listed as one of the top email trends for 2021 by Envato.    While many companies produce and send email newsletters, it’s not always easy […]

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Email Marketing Best Practices, Email Writing Tips, Online Marketing Tips
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8 Tips to Build Better Sales with Email Marketing

Learn How You Can Build Better Sales with Email Marketing It is no secret that email marketing can bring in massive benefits for your business. Entrepreneurs and business owners are now admitting to the fact that sending email campaigns is an important part of their sales arsenal and can more than double their revenue in […]

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use social media-email marketing-grow audience
Email Marketing Best Practices, Message Deliverability, Social Media Marketing Tips
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How to Use Social Media & Email Marketing to Rapidly Grow Your Audience

Are you effectively using social media & email marketing together? Did you know that email marketing has one of the highest ROI in the marketing industry? It’s true, the average ROI of email marketing is 3800%, which equates to 38$ of revenue generated for every 1$ spent on an email marketing campaign. That’s a huge […]

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email blast
Email Marketing Best Practices
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Why “Email Blast” Embodies the Worst of Email Marketing

A friend of mine is a marketing coordinator at a real estate company. Part of her job is to send out a weekly email update. She calls it “the eblast”. Every time I hear this word, I twitch. So far I have refrained from telling her all the reasons I hate the term eblast or […]

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