Category : Content Marketing

how-to-create-craveable-marketing-content-on-demand-webinar
Content Marketing, Marketing Strategy, Webinars
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On-Demand Webinar | How to Create Craveable Marketing Content That Attracts & Keeps Customers

Are you looking to acquire and retain customers… but aren’t sure which marketing tactics can help achieve these goals? In this on-demand webinar, Pinpointe and content creator, Lisa Furgison McEwen, shows you the ways to create and use awesome content that subscribers crave. In this on-demand event, Lisa covers: Types of content to create Writing tricks that […]

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great-content2
Content Marketing
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How to Create and Email Great Content to Your Customers

If you’re only emailing coupons to your customers, it’s like owning a fast car and only driving it to church on Sundays. You’re not reaching its full potential. It’s time to rev up your email marketing and see what it can really do for you when you create and send content to your customers. What […]

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Lead Funnel Mapping Marketing Activities
Content Marketing, lead funnel, Online Marketing Tips
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Mapping Marketing Activities with an “Under the Sea” Lead Funnel

The over-arching goal of marketing can easily get overshadowed with the details, the numbers, the never-ending content demands. Still, every once in a while, marketers need to step back and remember the goal of marketing is to produce leads. Not only should your marketing produce leads. Those leads should be warm. In order to get […]

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The Best Content Sales Funnel
Content Marketing, sales funnel
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The Best Content for Each Stage of Your Sales Funnel

A sales funnel, also sometimes referred to as a purchase or revenue funnel, is a consumer-focused marketing model which maps out the theoretical journey a customer takes towards the purchase of a product or service.  While the definitions for sales funnels often uses the word "consumer," sales funnels are used in both the business-to-business (B2B) and […]

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whitepaper downloaded
Content Marketing, Marketing Strategy
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My White Paper Was Downloaded, Now What?

White papers are a great lead generating tool. Research indicates that 82 percent of consumers have downloaded a white paper to research a purchase decision. However, creating a white paper is only half the battle. Once you’ve created a white paper, you’ll have a healthy list of leads that you’ll want to follow up with. […]

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Repurposing Marketing Content
Content Marketing
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Seven Commandments for Repurposing Marketing Content

If you’re struggling to put out as much marketing content as today’s content-driven world demands, you are NOT alone. Stats show that it’s worth the effort though, no matter how harrowing the task. According to Entrepreneur.com, content marketing costs 62% less than traditional marketing and generates three times as many leads. Sixty-seven percent of consumers […]

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should I gate my content gated content
Content Marketing, Marketing Strategy
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Gated Content – Should You Gate Your Marketing Content?

Email marketers have been facing the gated content debate for some time in different capacities. We are increasingly asking ourselves, should our email campaigns link to online content that is guarded by a gate process or is it a channel faux-pas? What is "gated" content? First let’s start by clarifying what gated content is, as tit […]

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Content Marketing, Webinars
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On-Demand Webinar w/ Bob Bly | How To Use Content Marketing’s Biggest Secret Weapon

  Bob Bly is back, and he has some valuable information about one of content marketing's most powerful secret weapons – copy. When used appropriately, good copy has the power to generate remarkable results for any content marketing strategy.  In this exclusive on-demand webinar, Bob Bob will show you the essential elements that transform copy from “hum-drum” to “home […]

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