Category : Content Marketing

Lead Funnel Mapping Marketing Activities
Content Marketing, lead funnel, Online Marketing Tips
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Mapping Marketing Activities with an “Under the Sea” Lead Funnel

The over-arching goal of marketing can easily get overshadowed with the details, the numbers, the never-ending content demands. Still, every once in a while, marketers need to step back and remember the goal of marketing is to produce leads. Not only should your marketing produce leads. Those leads should be warm. In order to get […]

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The Best Content Sales Funnel
Content Marketing, sales funnel
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The Best Content for Each Stage of Your Sales Funnel

A sales funnel, also sometimes referred to as a purchase or revenue funnel, is a consumer-focused marketing model which maps out the theoretical journey a customer takes towards the purchase of a product or service.  While the definitions for sales funnels often uses the word "consumer," sales funnels are used in both the business-to-business (B2B) and […]

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whitepaper downloaded
Content Marketing, Marketing Strategy
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My White Paper Was Downloaded, Now What?

White papers are a great lead generating tool. Research indicates that 82 percent of consumers have downloaded a white paper to research a purchase decision. However, creating a white paper is only half the battle. Once you’ve created a white paper, you’ll have a healthy list of leads that you’ll want to follow up with. […]

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Repurposing Marketing Content
Content Marketing
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Seven Commandments for Repurposing Marketing Content

If you’re struggling to put out as much marketing content as today’s content-driven world demands, you are NOT alone. Stats show that it’s worth the effort though, no matter how harrowing the task. According to Entrepreneur.com, content marketing costs 62% less than traditional marketing and generates three times as many leads. Sixty-seven percent of consumers […]

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should I gate my content gated content
Content Marketing, Marketing Strategy
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Gated Content – Should You Gate Your Marketing Content?

Email marketers have been facing the gated content debate for some time in different capacities. We are increasingly asking ourselves, should our email campaigns link to online content that is guarded by a gate process or is it a channel faux-pas? What is "gated" content? First let’s start by clarifying what gated content is, as tit […]

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Content Marketing, Webinars
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On-Demand Webinar w/ Bob Bly | How To Use Content Marketing’s Biggest Secret Weapon

  Bob Bly is back, and he has some valuable information about one of content marketing's most powerful secret weapons – copy. When used appropriately, good copy has the power to generate remarkable results for any content marketing strategy.  In this exclusive on-demand webinar, Bob Bob will show you the essential elements that transform copy from “hum-drum” to “home […]

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Webinar: How to Match Your Marketing Content to Your Sales Funnel
Content Marketing, Webinars
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Webinar: How To Match Your Marketing Content To Your Sales Funnel

[ON-DEMAND MARKETING CONTENT WEBINAR]  How To Match Your Marketing Content To Your Sales Funnel Presented by Reggie Brady It’s often challenging for B2B marketers to identify where leads are in the sales cycle and how to determine when and what kind of content/offers those leads would best respond to. In this rapid-fire marketing content webinar, leading […]

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4 Steps to Creating a Buyer Persona
Content Marketing, Email Delivery Tips, Marketing Strategy
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4 Steps To Creating a Buyer Persona (Step-by-Step Guide)

Prior to joining the Pinpointe team, I was a marketing consultant. I thought I had a pretty good grasp on how to target prospects and create content that people wanted to read; but unfortunately I was leaving out an important element that was (and still is) unquestionably necessary when driving a successful inbound marketing strategy. […]

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