Author Archives: Pam Neely

Pam Neely
Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.
Email Marketing Best Practices, Online Marketing Tips
0

27 Things That Keep Email Marketers Up At Night

We email marketers have it pretty good. Our particular kind of marketing generates an insanely great return on investment. According to the 2013 Direct Marketing Association’s Statistical Fact Book, email campaigns generate a 4300% ROI, with marketers earning $42.08 for every dollar spent. We’re also pretty spoiled when it comes to tracking. Email marketing lets […]

Read More
Online Marketing Tips
0

5 Ways to Use Autoresponders for More Free Time and More Sales

Autoresponders are one of the oldest and most effective Internet marketing tactics. They were around even before Google. And despite being so long in the tooth, autoresponders still work as well as they ever did. Actually, they still crush many other marketing tactics, including standard promotional email newsletters. Just so we’re all on the same […]

Read More
Autoresponders and Drip Marketing, Online Marketing Tips, Pinpointe Features
0

Powerful, Personal, Automated: How to Use Triggered Emails

The words “marketing automation” aren’t music to everyone’s ears. This popular buzzword can bring back memories of crazy-complex CRM software for some people. It can evoke thoughts of endlessly boring meetings spent configuring that software, followed by more time and annoying headaches incurred trying to get it to actually work. If you didn’t already have enough reasons […]

Read More
Conquering the Dreaded Spam Trap
Email Blacklists and Spam Filters, Message Deliverability
0

How to Conquer the Dreaded Spam Trap

If anyone ever makes an email marketing horror movie, spam traps should play the monster. In extreme cases, spam traps can slash deliverability rates down from 98% to 25% overnight. Here’s more of that spam trap horror story, as told by Travis Wetherbee. I recently worked with a client who built an excellent reputation. They followed […]

Read More
How to Measure What Matters With Email Analytics
Marketing Metrics and Analytics, Pinpointe Features
0

How to Measure What Matters With Email Analytics

Email is one of the most measurable marketing techniques ever created. We can know just about anything about how a subscriber reacts with our messages through email analytics. But despite all that information, email marketing analytics can also be confusing. Sometimes, they are even unreliable. To clear up some of that confusion, we wanted to […]

Read More
52 Email Split Testing Ideas
Email Delivery Tips, Email Marketing Best Practices, Message Deliverability, Pinpointe Features
0

52 Email Split Testing Ideas

Remember how Einstein reportedly said “The most powerful force in the universe is compound interest?" Ongoing testing leverages that force. If you could get just a 3% improvement per week from your email campaigns, what would that mean at the end of a year? Well, if you started out in January earning $100 per email, a […]

Read More
1 2 3