Author Archives: Michael Pelosi

Best Practices for Email Surveys.png
Email Marketing Best Practices, email surveys
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4 Best Practices for Valid Email Surveys

There are multiple reasons why you should be using email surveys as part of your marketing program. However, they all boil down to increased customer satisfaction and increased marketing intelligence. When properly implemented, email surveys give your customers a chance to directly tell you their feelings about your products and services. With the right combination […]

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email design and content-header
Online Marketing Tips
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9 Email Design and Content Questions Answered

Our recent webinar, 27 Design and Content Tips for Creating Clickable Email Campaigns, covered 27 ways to build effective emails. At the end, there were many questions that we could not cover in the allotted time span. As a follow up, here are the answers to those questions along with 9 more email design and content […]

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5-facts-about-ab-testing
a/b testing, Email Marketing Best Practices, Split Testing
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5 Facts No One Ever Told You About A/B Testing

A/B testing gives you insight into what works best for your email marketing campaigns. However, lots of A/B tests generate flawed data that lead to poor strategic decisions. Usually, this comes from a misunderstanding of how to correctly begin-and end- an A/B test. These five A/B testing facts will help you understand how A/B testing works and […]

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UX design
Email Design Tips, UX Email Design
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Delight Your Subscribers Through UX Design

What is UX Design? UX, or user experience, is just what it sounds like – the experience one has interacting with an object. UX principles ensure that a design is functional and purpose driven, giving users what they desire out of an interaction without encountering any unnecessary, distractions, obstructions, or difficulties in task completion. Good UX […]

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how to get to know your customers better
Marketing Metrics and Analytics, Marketing Strategy
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How to Get to Know Your Customers Better

Imagine having a crystal ball that could tell you everything and anything you wanted to know about your customers. If such a tool existed, you would be able to maximize your marketing ROI while developing an open line of communication with all of your customers and leads. With all of the analysis options available, getting […]

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