Author Archives: Lisa Furgison McEwen

Lisa Furgison McEwen Visit Website
Lisa Furgison McEwen is a freelance writer and co-owner of McEwen's Media, a content marketing company. She has a decade of journalism experience under her belt and creates top-notch content for dozens of clients.
10 unique ways to grow your email list
Email Marketing Best Practices
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10 Unique Ways to Grow Your Email List

An email list is one of the most powerful marketing tools a business owner has. It’s not just a list of people who might buy something from you; it’s a list of subscribers that want to engage with your brand. These subscribers want to learn about your business and build a relationship with you. The […]

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horrific sales emails follow-up sales emails
Email Marketing Best Practices, Email Writing Tips
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3 Horrific Follow-Up Sales Emails, and Solutions to Fix Them

There’s a lot of talk about welcome emails that set the tone for a relationship, and promotional emails that can increase sales, but follow-up sales emails are often overlooked. Follow-up sales emails shouldn’t be treated as the black sheep of the email family. They’re an extremely vital part of your sales strategy, which can results […]

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emojis in email marketing subject lines
Email Marketing Best Practices
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Emojis in Subject Lines: 7 Frequently Asked Questions Answered

Twitter is full of them, cell phones have pages to choose from and now they’re popping up in email subject lines. We’re talking about emojis. From smiley faces to stars, emojis are now communication tools. Once only popular to teenagers texting at warp thumb speed, emojis have entered email marketing – and many believe they’re here […]

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email remarketing
Email Delivery Tips, Online Marketing Tips
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How to Get Up To Speed with Email Remarketing

Customers want promotions that are tailored to their specific wants and needs, and there’s no better way to send targeted messages than with email remarketing. What’s email remarketing? We’re glad you asked. Email remarketing is the use of a customer’s website behavior to trigger specific emails. An email that’s automatically sent to a customer when […]

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5 holiday emails
Email Delivery Tips, Online Marketing Tips
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5 Holiday Emails You Can Still Mimic This Season

Santa delivers gifts in a sleigh, but you can deliver gifts via email. That's right, it’s time to deck your emails with holiday cheer. According to the National Retail Federation, nearly twenty percent of total annual revenue is made during the holiday season. Given the revenue possibilities, every business should make a strong effort to capitalize on […]

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call to action
Email Response Rates, Email Writing Tips
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12 Tips to Create a Killer Call to Action for Every Email

To create a high-performing email, you need to build it with the right components. When Ford builds its Mustang, top-of-the-line parts are used to create a driving experience like no other. An email is the same way. Every part of an email should be the best it can be to ensure subscribers get the best […]

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email marketing benchmarks-blog post
Email Delivery Tips, Marketing Metrics and Analytics
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Email Marketing Benchmarks Every Marketer Should Know

Are you a little confused by email metrics? There’s a ton of things you can track, which is why looking at your email analytics can be a little daunting. How do you know what a good open rate is? How do your numbers stack up against others in the same field? Analytics are a useful […]

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