Author Archives: Lisa Furgison McEwen

Lisa Furgison McEwen Visit Website
Lisa Furgison McEwen is a freelance writer and co-owner of McEwen's Media, a content marketing company. She has a decade of journalism experience under her belt and creates top-notch content for dozens of clients.
cart abandonment emails-header
Autoresponders and Drip Marketing
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7 Examples of Cart Abandonment Emails You’ll Want to Steal 

Online consumers are a fickle bunch. They browse your site, add items to their cart and then – poof – they vanish. American shoppers abandoned a whopping 73% of shopping carts in the first quarter of 2016 alone, and Americans aren't the only offenders. Worldwide, the cart abandonment rate is 74%.  That's a lot of revenue left on the table, or […]

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the anatomy of a promotional email
Email Marketing Best Practices, Email Writing Tips
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The Anatomy of a Promotional Email and Examples for Inspiration

A promotional email is a staple in business. If your brand relies on email marketing, the whole point of sending emails is often to promote and sell a certain product or service. But, creating a promotional email is about more than blasting a 20% off coupon to everyone on your list. To be effective, there […]

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cart abandonment emails
Autoresponders and Drip Marketing
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Are Coupons the Only Way to Motivate Purchases from an Abandoned Cart?

It happens all the time. Shoppers fill their online cart but never checkout. A whopping 74% of shoppers abandon their cart, according to SalesCycle, which amounts to an annual loss of $18 billion for retailers across the globe. To try and recover some of these lost sales, many brands rely on cart abandonment emails. These […]

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onboarding your customers
Autoresponders and Drip Marketing, Marketing Strategy
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Everything You Should Know About Customer Onboarding Emails

Ready to get new customers excited about your product or service? By creating a series of onboarding emails, you can get your customers pumped about your product and encourage them to use it at the same time. What does "onboarding" mean? Onboarding is marketing speak for familiarizing customers with your product via email. In short, you make […]

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13 email marketing influencers to follow on Twitter
Email Marketing Best Practices, Online Marketing Tips
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13 Email Marketing Influencers to Follow on Twitter

Are you up-to-date on current email marketing trends? Marketing tactics are always evolving, so it's challenging for businesses to keep up. To stay "in the know" you need to read trade journals, check out recent case studies and be a "stats junkie" who can decode the success behind metrics. But, who has time to do […]

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