Author Archives: Lisa Furgison McEwen

Lisa Furgison McEwen Visit Website
Lisa Furgison McEwen is a freelance writer and co-owner of McEwen's Media, a content marketing company. She has a decade of journalism experience under her belt and creates top-notch content for dozens of clients.
the anatomy of a promotional email
Email Marketing Best Practices, Email Writing Tips
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The Anatomy of a Promotional Email and Examples for Inspiration

A promotional email is a staple in business. If your brand relies on email marketing, the whole point of sending emails is often to promote and sell a certain product or service. But, creating a promotional email is about more than blasting a 20% off coupon to everyone on your list. To be effective, there […]

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cart abandonment emails
Autoresponders and Drip Marketing
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Are Coupons the Only Way to Motivate Purchases from an Abandoned Cart?

It happens all the time. Shoppers fill their online cart but never checkout. A whopping 74% of shoppers abandon their cart, according to SalesCycle, which amounts to an annual loss of $18 billion for retailers across the globe. To try and recover some of these lost sales, many brands rely on cart abandonment emails. These […]

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onboarding your customers
Autoresponders and Drip Marketing, Marketing Strategy
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Everything You Should Know About Customer Onboarding Emails

Ready to get new customers excited about your product or service? By creating a series of onboarding emails, you can get your customers pumped about your product and encourage them to use it at the same time. What does "onboarding" mean? Onboarding is marketing speak for familiarizing customers with your product via email. In short, you make […]

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13 email marketing influencers to follow on Twitter
Email Marketing Best Practices, Online Marketing Tips
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13 Email Marketing Influencers to Follow on Twitter

Are you up-to-date on current email marketing trends? Marketing tactics are always evolving, so it's challenging for businesses to keep up. To stay "in the know" you need to read trade journals, check out recent case studies and be a "stats junkie" who can decode the success behind metrics. But, who has time to do […]

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7 emails to send when youre out of ideas
Email Marketing Best Practices
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7 Emails to Send When You’re Out of Ideas

To succeed at email marketing, you have to send messages on a regular basis. Whether you send four emails a month or 15, coming up with fresh and inventive messages isn't always easy. While you try to send a variety of emails, sometimes the idea well runs dry. That's when businesses fall into an email […]

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7 email tips
Email Marketing Best Practices
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7 Email Tips to Keep Subscribers Active and Happy for Years

As a business, you want subscribers that are blissfully happy with your emails and stick around for years to come. Ideally, every customer opens every email, clicks through your messages and makes purchases on a regular basis. That's email nirvana. But, let's be honest, achieving this email nirvana isn't a reality. Truthfully, 25 percent of […]

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spam words
Email Blacklists and Spam Filters, Email Delivery Tips
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What Are Spam Words and How Do They Impact Deliverability?

After sending an email, you assume it zips through the digital world and lands in a customer's inbox. Most of the time, that's exactly what happens. But, research shows nearly one in four emails lands in the spam folder, according to a 2015 study from Return Path. Why do 25 percent of emails get trapped […]

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