Author Archives: Lisa Furgison McEwen

Lisa Furgison McEwen Visit Website
Lisa Furgison McEwen is a freelance writer and co-owner of McEwen's Media, a content marketing company. She has a decade of journalism experience under her belt and creates top-notch content for dozens of clients.
holiday-emails-pinpointe
Email Marketing Best Practices
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6 Data-Backed Holiday Emails to Send This Season

Consumers are getting ready to deck the halls, which means they're getting ready to spend, spend, spend. This year, the average consumer will spend $967 on holiday shopping, that's up 3.4% from last year, according to the National Retail Federation. Shoppers are already searching for gift ideas and hunting for hot deals, so now's the […]

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Advanced Email Copywriting Tips
Email Marketing Best Practices, Email Writing Tips
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10 Advanced Email Copywriting Tips for Your Next Campaign

Writing a few sentences for an email campaign might not seem challenging, but there's an art to crafting effective copy. When your email message is well written, it can draw up to 7.8 times more traffic to your website. That's nothing to scoff at, and yet, many marketers are in such a hurry to get […]

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Email-Personalization-Techniques-pinpointe
Email Response Rates
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 5 Email Personalization Techniques to Boost Response Rates

With inboxes filling up on a regular basis, getting a subscriber's attention is increasingly difficult. However, personalization could be the secret ingredient your email recipe needs to win over subscribers. Customizing emails, whether through subject lines, content or timing, can significantly boost open rates, click-through rates, and conversion rates. A survey shows 90% of marketers […]

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cart abandonment emails-header
Autoresponders and Drip Marketing
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7 Examples of Cart Abandonment Emails You’ll Want to Steal 

Online consumers are a fickle bunch. They browse your site, add items to their cart and then – poof – they vanish. American shoppers abandoned a whopping 73% of shopping carts in the first quarter of 2016 alone, and Americans aren't the only offenders. Worldwide, the cart abandonment rate is 74%.  That's a lot of revenue left on the table, or […]

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the anatomy of a promotional email
Email Marketing Best Practices, Email Writing Tips
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The Anatomy of a Promotional Email and Examples for Inspiration

A promotional email is a staple in business. If your brand relies on email marketing, the whole point of sending emails is often to promote and sell a certain product or service. But, creating a promotional email is about more than blasting a 20% off coupon to everyone on your list. To be effective, there […]

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cart abandonment emails
Autoresponders and Drip Marketing
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Are Coupons the Only Way to Motivate Purchases from an Abandoned Cart?

It happens all the time. Shoppers fill their online cart but never checkout. A whopping 74% of shoppers abandon their cart, according to SalesCycle, which amounts to an annual loss of $18 billion for retailers across the globe. To try and recover some of these lost sales, many brands rely on cart abandonment emails. These […]

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