Author Archives: Lisa Furgison McEwen

Lisa Furgison McEwen Visit Website
Lisa Furgison McEwen is a freelance writer and co-owner of McEwen's Media, a content marketing company. She has a decade of journalism experience under her belt and creates top-notch content for dozens of clients.
mail privacy protection
Autoresponders and Drip Marketing, Email Response Rates, Marketing Strategy
0

How Apple’s New Mail Privacy Protection Rules Will Impact Your Email Campaigns

Apple is making strides to protect consumers’ privacy, but the changes have marketers on edge. Apple’s new Mail Privacy Protection could change the way email marketers can target customers and track response rates. Apple announced new privacy features in early June. The company’s new privacy-enhanced options include: App Privacy Report, which provides greater transparency into how […]

Read More
Email Response Rates, Online Marketing Tips
0

Perfect Timing: 3 Email Scheduling Features That Will Improve Your Email Response Rates

There are dozens of small changes you can make to an email campaign to improve response rates. From updating a subject line with a subscriber’s name to using email scheduling features to personalize delivery times, marketers test and tweak campaigns regularly to get better results. There are dozens of articles online that provide suggestions on […]

Read More
Newsletter blog header
Email Marketing Best Practices, Email Writing Tips
0

30 Fresh and Fun Ideas For Your Newsletter

Does your brand send a regular newsletter? Many brands do. Research shows 77% of B2B companies consider a newsletter an important part of their email marketing strategy. Plus, newsletters are listed as one of the top email trends for 2021 by Envato.    While many companies produce and send email newsletters, it’s not always easy […]

Read More
Email Response Rates, Online Marketing Tips
0

How to Create a Sense of Urgency in Your Next Email With a Countdown Timer

When subscribers open your email, you want them to take instant action. Ideally, if you send a promotional email with a limited-time offer, for example, the customer would open the email, click the call-to-action, and make a purchase. Of course, it doesn’t always work that way. But, what if there was a way to give […]

Read More
how to create a personalized image in your email
Email Response Rates, Online Marketing Tips, Pinpointe Features
0

How to Create a Personalized Image To Increase Engagement

Eighty percent of consumers say they’re more likely to purchase from a brand that provides a personalized experience, and yet many marketers fall short of consumer expectations. To help marketers dial-in their personalization skills, Pinpointe has joined forces with NiftyImages, an online tool that can deliver personalized images with real-time data. We’ll explain how to create […]

Read More
ultimate email subscriber re-engagment guide
Email Marketing Best Practices
0

The Ultimate Email Subscriber Re-Engagement Guide – with Tips From Real Business Owners

Subscribers stray. It happens. But, it probably happens more often than you think. Research suggests 70-75% of your email list is inactive. In other words, subscribers are ignoring the emails you send. They might read a subject line or two, but they're not opening your message or clicking on any links inside. Are these subscribers […]

Read More
pinpointe-preparing-gdpr
Email Marketing Best Practices
0

Pinpointe’s Commitment to GDPR

A new data privacy law known as the General Data Protection Regulation (GDPR) went into effect May 25th, 2018 and changes the way businesses must collect, handle and store customer information. The GDPR is the biggest data protection law we've seen in more than two decades. It gives consumers more power over their personal data and means […]

Read More
GDPR email marketing
Email Authentication and Authorization, Email Marketing Best Practices, Marketing Strategy, Online Marketing Best Practices, Online Marketing Tips
0

GDPR & Email Marketing | How Will Europe’s New Privacy Laws Affect Your Email Marketing?

If you send emails, there's a new privacy law you need to know about. The words "privacy law" probably don't generate a lot of excitement, but trust us, this is a big deal. Europe is about to launch its General Data Protection Regulation (GDPR), which aims to protect consumers and their personal information in an ever-growing […]

Read More
1 2 3 7