A sales funnel, also sometimes referred to as a purchase or revenue funnel, is a consumer-focused marketing model which maps out the theoretical journey a customer takes towards the purchase of a product or service. While the definitions for sales funnels often uses the word "consumer," sales funnels are used in both the business-to-business (B2B) and […]
The concept of response rate is pretty easy, and it’s not a difficult metric to calculate. But how do you define a response? What constitutes a ‘good’ versus a bad response rate? How do you boost your response rate? Here’s a brief primer on response rates to help you answer these questions. In their […]
Five Underutilized Metrics That Truly Gauge Success or Failure While many outside the industry claim that email marketing is dead, those of us inside the industry know that email is alive and well. But how do you prove to the nay-sayers within your organization that email is improving the sales cycle? And even though for […]
In a recent survey, Lead Generation Poses Biggest Challenge for B2Bs, by BtoB Magazine, “generating more leads” was cited by B2B marketers as their number one challenge. There are many articles out there touting ways to quickly generate more leads – bur fewer sources that talk about what really matters: the cost of the leads you generate. Lead […]
“You are out of business if you don’t have a prospect!” Zig Ziglar Author, Salesman and Motivational Speaker A prospect, also known as a lead, “is a potential sales contact: an individual or organization that expresses an interest in your goods or services ”. While we can all agree that having leads for your product […]
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker U.S. Merchant and Religious, Civic and Political Leader ”Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from and optimize how advertising budgets are spent in the future.” Source: […]
