Author Archives: James Ewen

Web Content Personalization-Segmentation
Content Marketing, Message Deliverability, Online Marketing Best Practices

Web Content Personalization and Segmentation – How to Do It Right

Why personalization of web content? Sometimes it’s easy to forget the benefits of personalization. For businesses with a significant amount of revenue generated through web traffic, personalization can have a hugely positive effect on several important key performance indicators (KPI)s. Increase engagement Your users will love personalized content. This will encourage them to spend more […]

Read More