Author Archives: Eryn Branham

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Eryn Branham is the Director of Marketing for Pinpointe On-Demand, Inc. She has over a decade of experience in marketing, email marketing and graphic design.
Email Design Tips
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5 Critical Components of Email Design

You’ve worked hard on creating a captivating message for your email campaign. Now you need to compliment it with an engaging email design that looks professional and sends the right message about your company and the offer you’re promoting. By understanding the basics components of what goes into effective design, you will gain insight into […]

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Marketing Strategy
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31 Blogs on Marketing Strategy

> > Download a pdf of the article If you're a marketer, your marketing strategy plays a big role in how you go to market to achieve your business goals. Even if you are a seasoned veteran, you may need a few tips, reminders, smart advice, or possibly just some inspiration, in creating your marketing […]

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Online Marketing Tips
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Top Independent Email Marketing Blogs

How often do you land on a great blog with a ton of relevant information that will actually help you? Normally, this doesn't happen all too often and is usually the result of hours of searching the web to find the information you are looking for, or just pure 'I just happened to click upon this' luck. Maybe you are […]

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Pinpointe Features
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Getting Started With Pinpointe In 15 Minutes or Less

CONGRATULATIONS… We're glad you've decided to choose Pinpointe, On-Demand, Inc. for your email marketing needs. At your fingertips is the unprecedented ability to create, manage and automate small to large-scale email marketing campaigns, mailing lists, and automatic responses. Sending your first email campaign is a simple task but requires some initial setup before you can […]

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Email Design Tips
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Anatomy of Marketing Email Design

With email being one of the most popular and, by many accounts, the most successful of all online marketing channels used by marketers today, you want to ensure your email design communicates your message properly so it gets reads and inspires action. Good email marketing template design goes beyond choosing the right fonts and images, but also takes into […]

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Email Response Rates
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Gmail Tabs: Good or Bad For Email Marketers?

In May 2013, Google launched the new tabbed interface for Gmail that was designed to give Gmail users the ability to better control and organize their inbox email messages. The new interface allows users to define inbox tabs to prioritize their incoming messages into categories such as Primary, Social, Promotions and Updates. You can also add other tabs or delete the standard tabs to return to the Gmail inbox’s former look and functionality.

Gmail Tabs will have a definite impact on email marketing results.  According to the web buzz around Gmail tabs — particularly the Promotions tab – there are mixed emotions regarding how businesses, which rely on email marketing, will be impacted.  So how have tabs actually impacted email marketin results? Read on to see real-life data.

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