Are you effectively using social media & email marketing together? Did you know that email marketing has one of the highest ROI in the marketing industry? It’s true, the average ROI of email marketing is 3800%, which equates to 38$ of revenue generated for every 1$ spent on an email marketing campaign. That’s a huge […]
Email marketing, out of all marketing strategies, is still a dominant force in marketing. Many organizations have gone global and require the ability to take their email marketing campaigns to the global stage. If this is the case for your company, there’s a lot of things you need to get right. One of which is […]
Email personalization is everywhere around us in marketing, especially in email marketing. There have been many takes on email list segmentation already, with a focus on stats and technology. We’re going to look at things a little differently now and focus on the psychographics of segmentation. Get ready for the ‘dark arts’ of marketing and […]
Marketers are constantly challenged to deliver remarkable, content-driven experiences… Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework. In this on-demand event, Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group, explain how to leverage a digital marketing transformation […]
Several carefully executed complex operations contribute to the success of an email campaign and email campaign management. Agencies who cater to various clients for their email marketing needs find it even more daunting to manage the email campaigns because of a lack of proper processes and long approval cycles. 15% of agencies fail to customize […]
Small and medium-sized businesses (SMB) are always looking for ways to maximize their marketing spend. Email marketing is considered one of the most cost-effective ways to ensure these businesses are reaching their customers and prospects. Around 93% of B2B marketers are distributing their content through email marketing because sending an email campaign gives you the […]
Is your pay-per-click strategy in dire need of updating? If you’re using the same old strategies to win at pay-per-click, there’s a huge chance that a ton of other PPC experts are using them too. So, if you want to get ahead and crush the competition, you’re going to need better, more tactical strategies and […]
Let’s face it. Even with the widespread use of social media, email marketing is still an indispensable tool of communication. Many businesses continue to utilize email marketing to get their message across to potential and existing customers. But there are plenty of ways to improve this marketing tactic to make it more current. One of […]
