Author Archives: Jeanne Jennings

Jeanne Jennings Visit Website
Jeanne Jennings is an independent consultant who helps medium- to enterprise-sized organizations make their email and other online marketing efforts more effective and more profitable. Her direct response approach to online marketing strategy, tactics and creative direction has helped numerous organizations including Hasbro, Scholastic, Verizon and Vocus (now Cision). Visit her blog and learn more at www.JeanneJennings.com.
The Best Content Sales Funnel
Content Marketing, sales funnel
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The Best Content for Each Stage of Your Sales Funnel

A sales funnel, also sometimes referred to as a purchase or revenue funnel, is a consumer-focused marketing model which maps out the theoretical journey a customer take towards the purchase of a product or service.  While the definitions for sales funnels often uses the word "consumer," sales funnels are used in both the business-to-business (B2B) and […]

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improving your reponse rate
Email Response Rates
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Practical Tips for Improving Your Response Rate | The Response Rate Primer

The concept of response rate is pretty easy, and it’s not a difficult metric to calculate. But how do you define a response? What constitutes a ‘good’ versus a bad response rate? How do you boost your response rate? Here’s a brief primer on response rates to help you answer these questions.    In their […]

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Is Your Email Marketing Improving Your Sales Cycle
Marketing Metrics and Analytics, Online Marketing Tips
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Is Your Email Marketing Improving Your Sales Cycle?

Five Underutilized Metrics That Truly Gauge Success or Failure While many outside the industry claim that email marketing is dead, those of us inside the industry know that email is alive and well. But how do you prove to the nay-sayers within your organization that email is improving the sales cycle? And even though for […]

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calculating lead Cost
Marketing Metrics and Analytics, ROI
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Calculating Lead Cost: How Much Does Your Organization Spend to Generate A Lead?

In a recent survey, Lead Generation Poses Biggest Challenge for B2Bs, by BtoB Magazine, “generating more leads” was cited by B2B marketers as their number one challenge. There are many articles out there touting ways to quickly generate more leads – bur fewer sources that talk about what really matters: the cost of the leads you generate. Lead […]

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calculating lead value
Marketing Metrics and Analytics, ROI
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How to Calculate Lead Value|How Much is a Lead Worth to Your Organization?

“You are out of business if you don’t have a prospect!” Zig Ziglar Author, Salesman and Motivational Speaker A prospect, also known as a lead, “is a potential sales contact: an individual or organization that expresses an interest in your goods or services ”. While we can all agree that having leads for your product […]

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Why Revenue Attribution Really Matters
Marketing Strategy
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Why Revenue Attribution Matters and 4 Key Elements to Attribution Modeling

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker U.S. Merchant and Religious, Civic and Political Leader ”Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from and optimize how advertising budgets are spent in the future.” Source: […]

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