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How to Embed Video in Email

By on March 20, 2013 in Email Design Tips, Email Response Rates, General Tips

Adding Video to your Email Campaigns

Embedding video into emails is a hot topic, and there are recent developments that are leading to some limited support for direct playing embedded video in email.  The problem is that video in email support isn't universal and unfortunately – probably won't be for some time.  We tested video support in various email clients and the final verdict is that only Apple mail supports video in email reasonably well; Gmail supports a preview of youtube videos.  You can read about Video support in Gmail here.  

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Email Marketing Trend: Integrate mobile and social

By on March 14, 2013 in Email Design Tips, Marketing Industry News, Mobile Devices

Everyone has a smartphone now. You need to take advantage of this by adjusting your email marketing initiatives to account for the prevalence of mobile devices, while also incorporating social in order to improve response rates. Here's how th two are inter-related.  Read more..

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Mythbusters: Top 10 Email Marketing Myths – Busted

By on March 13, 2013 in Email Delivery Tips

When you're seeking advice about email marketing tips  to engage potential customers, you'll find that some advice is based on myths and anecdotes or outdated data. When creating your own email marketing strategies – you have to do what you think will get prospects more excited than third-graders on their last day of school.  Here are 11 common email marketing myths debunked.

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Embedding Video in Email – Overview

By on January 20, 2013 in Email Design Tips, General Tips

Embedding Video In Email – Overview

With the continuing growth of email, we're seeing an uptick in email customers asking about embedding video in email.  This led us to head off and investigate a few different questions:

  • Can video be embedded in email?
  • If Video can be embedded – how exactly do you do it?
  • How / when to use video in email – will your recipients care?
  • The future of Video in email

We'll cover each of these in a series of posts.

Can Video be Embedded in Email?

There are a handful of possible ways to embed video with an email - here's a quick rundown of the possibilities:

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Webinar – Drip Marketing Campaign Strategies

By on January 19, 2013 in Auto-Pilot Campaigns, Tutorials, Webinars - Email Marketing

The 2012 Marketing Channel and Engagement Benchmark Survey found 63% of respondents cited email as the channel offering the best ROI in terms of leads.  

Pinpointe and Tamara Gielen covers key email marketing trends for 2013, and provides an action plan on how to take your email marketing strategy to the next level with email autoresponders and lead nurturing. This webinar provides practical examples of triggered email sequences and autoresponders you need to implement  to nurture leads and increase conversions. 

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How do I know if I’m on a SPAM Blacklist?

By on January 5, 2013 in Bounces and Blacklists, Email Response Rates, Message Deliverability, SPAM Topics

We often get the question: "How do I know if my company is on a SPAM Blacklist?" Followed by "If my company is on a SPAM blacklist, how the heck do we get unlisted?  

There are over a hundred SPAM blacklists – private corporate spam firewall and private blacklists, but luckily there are a few tools that can help you check most of them quickly. We've included here a handy reference with the sites that you can use to check your blacklist status. We've also highlighted several of the more prominent SPAM blacklists.

First and foremost – we'll stress that our series on checking and removing your email servers from a blacklist assumes that you're not spamming or at a minimum – you've first taken appropriate corrective steps to clean up your email list and sending practices. 

What you need to know to check Blacklist status

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Webinar – How to Generate Leads with Optin Email

By on November 26, 2012 in Tutorials, Webinars - Email Marketing

Pinpointe and Bob Bly, noted Internet strategist, prolific author and successful copywriter explains proven strategies to generate leads with your permission-based, opt-in email list. This event focuses on generating and converting leads with permission-based email marketing. You’ll leave this webinar with tips to generate twice as many leads at half the cost.

You’ll Learn:

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Webinar – SEO: ‘Must-Do Now!’ SEO Tips

By on November 7, 2012 in Lead Generation, Tutorials, Webinars - Email Marketing

Join Pinpointe and our special guest presenter, Jon Rognerud to learn 'How to Make Search Engines Work For You.' Jon is a noted Search Engine Optimization (SEO) expert and author of 'The Ultimate Guide to Search Engine Optimization'. In this information-packedwebinar, Jon will show you several low cost ways to improve your 'natural search' traffic to your website. WHAT YOU WILL LEARN…

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DKIM Email Authentication

By on September 20, 2012 in Email Authentication and Authorization, Email Response Rates, Message Deliverability

What is DKIM Email Authentication  Email authentication is a way to say, "This email is from Pinpointe's servers, but it's being sent on behalf of me, so you can trust it." It basically prevents your email from looking spoofed (like a forgery).  DKIM is the e-mail authentication standard developed by the Internet Engineering Task Force to address one of the Internet's biggest threats: e-mail fraud.  As much as 80% of e-mail from leading brands, banks and ISPs is spoofed, at least according to the Online Trust Alliance (www.otalliance.org). DKIM was an important first step in rebuilding consumer confidence in e-mail, because DKIM makes it hard (i.e., almost impossible) for evil, fraudulent spammers to send emails where they pretend to be [...]

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Webinar: How a SPAM Firewall Works

By on September 19, 2012 in Email Response Rates, SPAM Topics, Webinars - Email Marketing

Our first webinar - ‘Email Marketing 101′ focused on tips to improve delivery with a concentration on email content.   In this Webinar, (aka “Why Good Emails Go Bad“) we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical.  Our goal is to not only leave you with a dozen or so specific tips, but to help understand all the places where your email can get tripped up before finally hitting the recipient’s inbox. The topics include: How current Enterprise Email Filters work Tracking an Email from send to delivery: possible pitfalls along the way Designing for the [...]

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Webinar – How to Generate More Inbound Leads

By on June 27, 2012 in Best Practices, Tutorials, Webinars - Email Marketing

In our information-packed event presented by Bob Bly, noted Internet strategist, prolific author and successful copywriter, you will learn proven strategies to get more prospects into your sales funnel. We’ll show you multiple ways to grow your email list and your sales lead funnel. With Bob’s advice, you’ll leave this webinar with tips to help you easily generate twice as many leads at half the cost.

WHAT YOU WILL LEARN…

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Email Marketing Metrics: Open Rates

By on June 5, 2012 in General Tips, Glossary, Message Deliverability

 Many of our webinar attendees and customers are unclear how email open rates are tracked, and email open tracking has some caveats so it is important to understand the tracking mechanisms.  In this 3-part blog we’ll cover email marketing metrics – starting with email open rates.  Other important email marketing metrics you may want to review include email delivery rate and  email click-through rates. First, a few quick definitions: Total Opens – Total email opens measures the total number of times your email campaign has been opened. For example if you send a campaign to 10 people and 4 people each open the email twice, a total of 8 opens will be reported (most email providers report this number).   Unique [...]

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