Every email marketer is familiar with email camapaign open and click-through rates and while these metrics are important, they shouldn't be the only ones you rely on to determine the success of your email marketing programs (especially since tracking email campaign open rates can be problematic). Understanding key email marketing metrics will help you determine whether your emails are achieving their target goals, like reaching new clients, strengthening customer loyalty or boosting the brand image. In fact, using refined metrics may lead your marketing team to update its goals. Of course don't stop at just understanding email campaign metrics. Here's a look at a broader range of essential website metrics to complement this article. Tried-and-True Email Marketing Metrics You've Gotta Know Here's a quick […]
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SPAM Impacts Your Brand. So Get Permission & Stay Relevant. SPAM has been an annoying email phenomenon since the first spam essage was sent by DEC in 1978. People don't like getting stuff in their inbox that isn't of interest or relevant to them. But how do individuals define SPAM and what actions do they take when you send SPAM? Most importantly for businesses – how does spamming impact your brand? In fact the reaction to SPAM has become so strong that more nearly 29% of people who use email thing spammers should be sentenced to jail time – or even harsher punushment! Our handy Infographic on Email Spam Issues explains how people react to spam. Most importantly – check out how sending unwanted […]
We've been busy adding a lot of updates and enhancements to Pinpointe to improve ease of use and extend functionality, particularly with autoreaponsers and triggers (now called 'Automated Emails' in Pinpointe.) Here's a rundown of the new features and enhancements. We'll be adding new responsive / mobile friendly email templates shortly too! Simplify ‘View Autoresponders’ Display The interface to display and interact with Automated Emails have been substantially updated. You can now: View all autoresponders at once vs. having to click on each list Create autoresponders directly by clicking on a list See a summary of campaign results for each autoresponder Much more… AUTORESPONDER – Enhancements Create Autoresponder -> Remove the 'My First-Name / Last Name Custom Field […]
When recipients report your email as spam – it impacts your email delivery rates pure and simple, so as a responsible email marketer, taking steps to lower your SPAM complaints will improve your email campaign results. What exactly is a SPAM Complaint? When one of your email recipients marks a message as spam, their email client uses a feedback loop to tell Pinpointe that a complaint was made. Here’s how the “mark as spam” button looks in yahoo for example: Yahoo's 'Report SPAM' button Your recipients can also contact Pinpointe directly and complain (usually by sending your email to 'abuse -at- pinpointe.com directly. Recipients usually only do this when they're really mad at you!) At Pinpointe, any subcriber who reports your well-crafted email […]
Have you collected heaps of behavioral data related to clients' needs, purchase habits and email activity history? Good. Do you have a partnership with one of the best email marketing automation providers? Great. These are crucial steps to launching a campaign that can strengthen existing relationships and boost customer sales.
Content creation isn't always easy, but it's something you have to master. Putting enough research, time and thought into your messages will pay off big time in terms of subscriber response rates and customer loyalty. So before you pull out your writer's quill (or keyboard), take these tips into account …
Autoresponders are like email marketing on autopilot. With the right software and message strategy, autoresponder campaigns (aka 'drip marketing campaigns') can strengthen relationships with existing customers, move prospects along the 'sales education' process and boost the brand's reputation as an expert in the field.
Marketing-Schools.org points out that drip marketing efforts also tend to result in higher sales. There are several types of drip marketing campaigns, and if done right, these efforts give new prospects and current customers exactly what they want or need – whether it's specific details about your products or services or help making the right purchasing decision.
If you're not sure where to start with your first autoresponders, here are three examples of autoresponder sequences to consider.
Online content has grown to take up a larger portion of companies' marketing budgets. A recent Econsultancy and SoDA Digital Marketing Outlook Report found 39 percent of respondents were boosting the percentage of their marketing spending that goes toward digital efforts. Content marketing, an increasingly important aspect of digital, will be a part of that. So how do you make sure you get the most bang for your buck with your content marketing efforts? Here are a few tips to help you succeed.
William Shakespeare once said "Boldness be my friend," and if you're wondering how this relates to email marketing strategies, you may want to take a closer look at how you communicate with your customers prospects and subscribers. A recent Hubspot blog post praised an "automatic opt-out campaign" used by ecommerce company Fab that decided to actually remove customers from its email lists if they hadn't opened the company's messages for a certain period of time.
Pretty bold, huh?
While all companies shouldn't blindly copy Fab's innovative email strategy, here are a few valuable takeaways that will help you improve email response rates
As with all of our articles on email blacklist management – we assume you are being a responsible email netizen and not sending spam. And we also assume you're probably an Email administrator. If you're an individual and you're having email delivery issues, you'll probably need the help of your IT team to get access to some of the information here. Better yet – send them to this link directly. If you are having delivery issues with other domains too (and you're not sending spam) then this article will help you determine if your email servers are on other email blacklists. Of course you could move your email campaigns to an email service provider like Pinpointe and let us deal […]
Are you suspicious that Microsoft Exchange is blocking your emails? If you're looking for a site to check if your IP address are on Microsoft's blacklist – look no further: Microsoft Exchange's blocklist is privately maintained so you can't query it directly. However, we'll show you how to find out if your emails are being blocked by Microsoft and how to request removal from the Microsoft blacklist. This article only applies to email blocked by Microsoft's Hosted Exchange. You'll need to check this article to learn more about blacklist issues with Microsoft Hotmail.com or Microsoft msn.com email services. As with all of our articles on email blacklist management – we assume you are being a responsible email netizen and not sending spam. And we also assume you're probably an Email […]
What is 88.blocklist.zap and How to Get Unblocked What is 88.blocklist.zap? 88.blocklist.zap is an internal ‘DNSBL (DNS blocklist)' maintained by Microsoft's Forefront Hosted Exchange service. It resides on dnsbl.forefront.microsoft.com but is not publicly accessible. Note that it's actally called 88.blocklist.zap – not 88.blAcklist.zap. Yea, so how does this relate to my email being blocked by 88.blocklist.zap? The spam filter for Microsoft's Hosted Exchange service was formerly called Frontbridge (now called ‘Forefront’). Their privately maintained blocklist is called 88.blocklist.zap. Because the filter is private (and the query is encrypted) – neither you nor a blacklist monitoring service like www.mxtoolbox.tom can pro-actively monitor 88.blocklist.zap to see if you’re on the list. The only way to find out if you're blocked is by checking your email server log files for […]
Displaying Video in Gmail In our previous article we explained how to embed video in your email campaigns. It turns out that Gmail kind of supports video in email on a limited basis. Using YouTube Previews to Display Video in Gmail and Hotmail By uploading the video first to YouTube, then adding the URL to your HTML or plain-text email as text, you can get an inbox-playable preview to display. Here’s an example of this in Gmail: Note that the YouTube Preview section of an email is fairly subtle so if your email campaign is more than a paragraph or two – your video preview is likely to be missed entirely. If you want to make your video one of the focal […]
You've diligently designed your HTML email campaign and previewed it in Gmail – only to find that it's completely messed up. Gmail has a handful of quirks that cause your HTML emails to display incorrectly. Here are the most common Gmail coding quirks to avoid (and tips to avoid them). Read on…
If you’ve followed our blog – you know that top email clients like Gmail and Outlook 2007 and beyond only support about 50% of all html and css. That’s why your well crafted email design that follows otherwise best-practices for website design – just might look.. well, bad. If you're creating HTML emails – then here's a table you'll want to bookmark. Read more…
Our recent webinar 'Creating Landing Pages that Sell', with industry expert Bob Bly, is jam-packed with nearly an hour of tips and landing page examples. If you're just getting started – here's a short overview of the Anatomy of a Landing Page. Read on
- 31 Blogs on Marketing Strategy June 18, 2014
- Top Independent Email Marketing Blogs June 16, 2014
- Getting Started With Pinpointe In 15 Minutes or Less June 12, 2014
- What’s The Best Day To Send Email Campaigns? May 14, 2014
- Best Time To Send Emails for B2B and B2C May 14, 2014
- Autoresponders and Drip Marketing
- Content Marketing
- Email Authentication and Authorization
- Email Blacklists and Spam Filters
- Email Delivery Tips
- Email Design Tips
- Email Marketing Best Practices
- Email Marketing Trends
- Email Response Rates
- Email Writing Tips
- Glossary of Online Marketing Terms
- How-To Guides
- Landing Page Tips
- Marketing Automation Tips
- Marketing Infographics
- Marketing Metrics and Analytics
- Marketing Strategy
- Message Deliverability
- Mobile Email Marketing
- Online Marketing Best Practices
- Online Marketing Tips
- Pinpointe Features
- SPAM Topics
- Using Pinpointe
- Webinars – Email Marketing