Author Archives: Pinpointe

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spam
Email Blacklists and Spam Filters, SPAM Topics
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Everything You’ve Ever Wanted to Know About Spam But Were Afraid to Ask

It’s the four-letter word of email marketing. Some marketers won’t even say it or write it. The closest they can come is to call it graymail. But spam exists, and there’s actually far more of it than legitimate emails. Before we get too far into all the gooey details of spam, let’s define it. The […]

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Email Authentication and Authorization, Email Blacklists and Spam Filters, Online Marketing Best Practices, SPAM Topics
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Avoid a $10 Million Dollar Mistake: The Canadian Anti-Spam Law

On July 1st 2014 the Canadian Anti-Spam Law came into effect. How does it affect you? Maybe by now you have already segmented your lists, cleaned out purchased contacts, and are in the process of requesting explicit consent from some existing contacts. If not, there is no need to panic just yet. With the transitional period currently […]

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Content Marketing, Marketing Strategy, Online Marketing Best Practices, Online Marketing Tips
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Optimizing Online Content for Conversions

Up until a few years ago, most business only worried about website content and driving visitors to their website through SEO. Now, marketers need to think about more than just content for websites, but also how to create and integrate content for all aspects of their online marketing strategy, including items like blogs, videos, webcasts, […]

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Content Marketing, Marketing Strategy, Online Marketing Best Practices, Online Marketing Tips
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Optimizing Website Content for Conversions

Optimizing website content for conversions seems to be a hot topic these days. Up until a few years ago most business created their website with one goal in mind – to educate potential consumers of what product or service they offer. Many marketers knew very little about maximizing SEO and creating content that lead new viewers […]

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best time to send email
Email Marketing Best Practices, Email Response Rates
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What’s The Best Day To Send Email Campaigns?

  What's the best day to send email campaigns? Ahhh, we've heard this question time and time again so we have gathered the data from over twenty email markting experts and have analyzed over 1 billion emails to find the answer. This is what we found… What's The Best Day To Send Email Campaigns? Drum roll please…and the winner […]

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best time to send email
Email Marketing Best Practices, Email Response Rates
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Best Time To Send Emails for B2B and B2C

The Best Time to Send Business-to-Business (B2B) vs. B2C Email  You should NEVER treat email marketing as a ‘one-size fits all’ effort because it just doesn't’t work! Business-to Business (B2B) email marketers use a different set of rules compared to Business-to Consumer (B2C) email marketers, including best email send days. To back this information up we pulled data from […]

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