Author Archives: Pinpointe

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email marketing subscriptions
Email Delivery Tips, Email Marketing Lists

Solving the Mystery Behind Email Marketing Subscriptions

As an email marketer, research is important to you, or at least it should be. There are too many variables when it comes to email marketing and for that reason, testing, tracking, and research are critical to successful campaigns. Only then, can you get closer to offering content that results in a pleasing number of subscriptions, high […]

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7 email marketing list mistakes
Email Marketing Lists

7 Email Marketing List Mistakes You Might Be Making

With so many digital communication points now in existence and pressure to be present on a new social media platform every week, it’s easy to set creativity to the side when it comes to email marketing. Best practices are often the first casualty when your to-do list takes on a life of its own and […]

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Email Response Rates, Email Writing Tips

10 Best Performing Email Subject Lines

The subject line is arguably the most important part of an email message. That’s why email marketers are so focused on getting it right. To help you get your subject lines right, we’ve put together subject line templates based on the top ten best performing subject lines right now. They’re designed to boost opens, clicks, and sales. If […]

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Email Blacklists and Spam Filters, SPAM Topics

Everything You’ve Ever Wanted to Know About Spam But Were Afraid to Ask

It’s the four-letter word of email marketing. Some marketers won’t even say it or write it. The closest they can come is to call it graymail. But spam exists, and there’s actually far more of it than legitimate emails. Before we get too far into all the gooey details of spam, let’s define it. The […]

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Email Authentication and Authorization, Email Blacklists and Spam Filters, Online Marketing Best Practices, SPAM Topics

Avoid a $10 Million Dollar Mistake: The Canadian Anti-Spam Law

On July 1st 2014 the Canadian Anti-Spam Law came into effect. How does it affect you? Maybe by now you have already segmented your lists, cleaned out purchased contacts, and are in the process of requesting explicit consent from some existing contacts. If not, there is no need to panic just yet. With the transitional period currently […]

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Content Marketing, Marketing Strategy, Online Marketing Best Practices, Online Marketing Tips

Optimizing Online Content for Conversions

Up until a few years ago, most business only worried about website content and driving visitors to their website through SEO. Now, marketers need to think about more than just content for websites, but also how to create and integrate content for all aspects of their online marketing strategy, including items like blogs, videos, webcasts, […]

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