Our first webinar - ‘Email Marketing 101′ focused on tips to improve delivery with a concentration on email content. In this Webinar, (aka “Why Good Emails Go Bad“) we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical. Our goal is to not only leave you with a dozen or so specific tips, but to help understand all the places where your email can get tripped up before finally hitting the recipient’s inbox. The topics include: How current Enterprise Email Filters work Tracking an Email from send to delivery: possible pitfalls along the way Designing for the [...]
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Webinar – Use Split Testing to Improve Email Responses
Watch Webinar This is our third in a series of webinars for your business email marketing. Based on analysis of thousands of Business to Business email campaigns and a few hundred million emails that have been sent through Pinpointe’s B2B email marketing platform, we share results of several email split tests to help you improve your email marketing results in a business to business (“B2B”) environment. Join us in this interactive webinar session that includes question and answer sessions throuhhout. Topics covered include:
Impact of Mobile Devices on Email Design
According to new marketing data from MarketingSherpa, 64% of key decision makers are viewing your carefully crafted email on their mobile devices. Chances are, your email might look downright awful when viewed on a mobile device. The ‘use scenario’ we are seeing is that people use their smart phones to do real-time checking (often skimming) of email, and make a quick decision whether to keep the email and read it in more detail later, or delete it. They then go back and review / act upon more important emails from their desktop. The survey also indicates mobile email users don’t click on links from these devices — only 54 percent have ever clicked on a link from their mobile device. [...]
Webinar: Writing Tips to Improve Email Responses
This is the SECOND in our series of Webinars on Email Marketing deliverability. Which is more important – a great subject line, or a fantastic graphic design and witty content? Will having more links in your email increase your email response rate, or decrease it? We’ll explain in this ‘Email Writing Tips’ webinar .
Based on analysis of 100′s of millions of B2B emails and thousands of email campaigns that have recently been sent through Pinpointe’s email marketing platform, we’ll cover specific writing tips that will help you to improve email response rates. First, we’ll break the email down into sections, including the subject, send-from, introduction, body and signature. Then we’ll cover email writing tips for each section to explain what you can do to maximize responses.
Join us in this 50 minute on-demand Webinar, where we cover:
- The Top 9 Best / Worst Performing Email Subjects
- What content should all good emails have in common?
- Optimizing your Subject Line
- Embedded Link analysis – how to optimize links in your email
The accompanying slides and Q and A summary are below… And hey, please Diggit, Fave or Tweet about it!
10 Worst Performing Email Subject Lines
We already covered the top 10 Best performing headlines – so read, review and emulate. Since no top 10 ‘Best’ list would be complete without the corresponding ’10 worst’ list, here are the subject lines associated with the 10 worst performing emails campaigns, along with our opinion of what the recipient may have thought when they skimmed through their inbox.. and decided to delete the email instead of open it. Join Us for a FREE Webinar on April 2 2011! – Webinar about what? Why? From Whom? Aren’t most Webinars FREE? Shop Early and Save! – Oooh. Yet another promotional email. I’ve only received 219 of these today. – What will I be shopping for? Early for what? Save how [...]
Embedding Video in Email – Overview
Embedding Video In Email – Overview With over 15B emails being viewed online each month in the US alone, we’re seeing an uptick in email customers asking about embedding video in email. This led us to head off and investigate a few different questions: Can video be embedded in email? If Video can be embedded – how exactly do you do it? How / when to use video in email – will your recipients care? The future of Video in email We’ll cover each of these in a series of posts. Can Video be Embedded in Email? There are a handful of possible ways to embed video with an email – here’s a quick rundown of the possibilities:
