This is NOT information you can ignore! Mobile email marketing should no longer just be an afterthought, as it will account for 15 to 70% of your email opens, depending on your target audience, product and email type (source). More and more, we are seeing articles circulating on the web around the rise in mobile device marketing […]
Defining The Best Time Of Day To Send Email Campaigns… Do you know when the best time of day to send email is? As a marketer, you need to be an expert on all things marketing. Yet many times, that’s easier said than done. The phrase ‘it depends’ comes into play more often than not […]
The most comprehensive guide out there today to finding the best time to send email campaigns. Over 20 email marketing experts share their findings through comprehensive testing. Defining the BEST Time to Send Email Campaigns… Do you know when the best time to send email is? As a marketer, you need to be an expert […]
Good email content is a necessity, but your message as a business marketer is what makes you relevant to your prospects. Having a stellar and creative concept is one thing, but driving that message home to your target audience is another. Add these six tips to your email content strategy and reach your audience quicker […]
Content for B2B marketing purposes has to be a lot of things, including remarkable, educational, and valuable. Only then, can you expect to draw in leads and keep those leads engaged. Yeah, it’s a lot of pressure and adding to that pressure are the millions of other businesses trying to do the exact same thing. But, if you follow a certain process to fully optimize your B2B marketing content strategy, you will have a much better chance of coming out ahead. Read on to master the B2B Lead Generation Manifesto that is…CONTENT MARKETING!
Surprising Mobile Email Market Statistics Mobile email market statistics can be quite fascinating (and surprising)… Did you know that there are 91.4 million smartphone users in the U.S. alone?! And of those millions, 97% of 18-29 year olds and 92% of 30-49 year olds use a smartphone to send texts and open emails. You may even […]
For some reason, the past few years have made marketers undervalue email and overvalue personalization of content through social media. Whatever the reason for this trend, a few important facts still hold true for email marketing for business communications. The 5 Facts of Email Marketing 2.2 billion people worldwide use email. Email ads are […]