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Pinpointe Adds Surveys, Dynamic Content

B2B Email Service ProviderFeatures Deliver Powerful Email Personalization
and Increases Customer Engagement

SANTA CLARA, Calif. – July 26, 2010 – Pinpointe, a feature-rich, email marketing service for businesses and Enterprises, today announced availability of its latest On-Demand system to help business marketers squeeze better results from their email marketing programs. Pinpointe On-Demand, already one the most robust and feature-rich email marketing systems, now includes the following enhancements at the same all-inclusive price points:

Drag and Drop Surveys.Pinpointe now includes easy-to-use, drag and drop survey builder, so business marketers can easily create, manage, send and measure unlimited surveys and online questionnaires to increase customer engagement. Unlike other ESPs like iContact or Vertical Response that charge extra, Pinpointe Surveys are free, so business marketers can develop and collect unlimited results without paying extra.

Dynamic Content Insertion.Extending Pinpointe’s flexible personalization and customization features, Pinpointe’s dynamic content allows customers to dynamically insert entire blocks in an email design – including the html, images and content, based on a field value. For example a campaign might include a special product offer where the offer, image and description change based on whether the recipient is an existing customer or a prospect.

Enhanced Customer Service.Pinpointe has extended its responsive customer service and now includes Live Chat Support for all customers. All customers can also request a free live training session at no charge. Enterprise customers will have a dedicated representative and phone support.

Facts-at-a-Glance

  • Pinpointe On-Demand business email marketing adds marketing automation features to help email marketers personalize campaigns and gain insights through drag-and-drop surveys
  • Pinpointe Offers low, all inclusive price and enhanced support for which competitors like Constant Contact, vertical Response and iContact, charge extra
  • Pinpointe Addresses B2B business needs like Exact Target and SilverPOP, but at a much lower price/cost point and with a month-to-month service instead of an annual contract lock-in.

Standout 3.0 Features

  • Free, unlimited Drag-and-Drop surveys/questionnaires
  • Dynamic content – business customers can now take personalization to a whole new level and vary email content based on custom field values
  • Enhanced support – live chat is available for all customers.
  • Free live/online training session with a service representative for all customers
  • Dedicated phone support for Pinpointe Enterprise customers
  • Same low all inclusive price

Customer Quote

“As a Salesforce.com partner, we need robust email marketing features so we can personalize, customize and target our email campaigns for optimal results. Pinpointe’s custom fields and new dynamic content features have allowed us to personalize our email campaigns in ways that were not possible with other email system we considered,” said Curtis Christainsen of EnsembleCRM, a Pinpointe Customer. “Plus we can now gain direct feedback from customers using Pinpointe’s drag-and-drop surveys.”

Additional Pinpointe Email Marketing Resources

About Pinpointe

Pinpointe, a leading marketing service for B2B customers, delivers affordable, feature-rich on-demand (SaaS) email marketing for mid size companies and Enterprises. Pinpointe On-Demand empowers business marketers to increase customer engagement through powerful personalization, customization and prospect targeting, based on each prospects’ dynamic profile and behavior. Pinpointe is available as a monthly service – long term contracts are never required. Please visit us at Pinpointe [www.pinpointe.com], or on Twitter. [www.twitter.com/pinpointe]

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