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Webinar – Using Split Testing to Improve Responses

NetProspex and Pinpointe’s Webinar covers several case studies on “Using Split Testing to Increase Response Rates”.  This informative, interactive webinar includes interactive questions and a Q and A session, and covers the following topics:

  • Quick Update on CAN-SPAM Requirements
  • Multiple Case Studies: Testing Subject Lines, HTML vs. MIME, Personalization and more
  • We’ll use LIVE data and customer examples vs. “theory”
  • The Pinpointe / Netprospex partner offer

Pinpointe Webinar: Email Marketing 101 - Nov 2008 - Slides

Download Slide Deck (.pdf format)

Review of several case studies using Split Testing to improve email response rates

Download the complete Q and A summary (8 pages, .pdf format)

We’ve summarized and answered several dozen questions that
arose during the event, and dozens more that we weren’t
able to get to live.


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