Pinpointe Research Report: “Sales and Marketing Automation Survey “
We surveyed 443 sales and marketing decision makers of all ranks at mid size and large companies. Respondents included a mix of B2B and B2C companies. In this 8 page report, we summarize our key findings, including:
- Top challenges keeping marketing and sales professionals up at night
- What companies are doing to address SFA and marketing automation
- The top performing programs for lead generation
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