Pinpointe Research Report: Sales and Marketing Automation Survey - August 2008 skip to Main Content

Pinpointe Research Report: Lead Generation Best Practices

If you want to see what challenges your peers are faced with, this report provides valuable insights.  We conducted a survey of 858 marketing decision makers of all ranks at mid size and large companies. Our respondents included a mix of B2B and B2C companies.  In this 8 page follow-on report, we summarize our key findings, including:

  • What segmentation, targeting and personalization techniques are your peers using?
  • How accurate are enterprise prospect databases?
  • How often do peers send email correspondence to their email list?
  • What are companies doing to grow their prospect lists?

Other findings include:
– Success tips provided by our readers and survey participants
– What prospect data is the most importand and used most frequently?

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