Tag Archives: tracking forwarded emails

How to Measure What Matters With Email Analytics
Marketing Metrics and Analytics, Pinpointe Features
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How to Measure What Matters With Email Analytics

Email is one of the most measurable marketing techniques ever created. We can know just about anything about how a subscriber reacts with our messages through email analytics. But despite all that information, email marketing analytics can also be confusing. Sometimes, they are even unreliable. To clear up some of that confusion, we wanted to […]

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Email Response Rates
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Tracking Statistics for Forwarded Emails

There are two ways one of your campaigns can get forwarded. The first is simply that an excited recipient thinks your email is useful and they forward it directly onward.  The original email along with the original, unmodified trackable links and embedded 'beacon' image (used to track HTML email opens) is forwarded.  When the *new* […]

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