Tag Archives: preferred channel

email blast
Email Marketing Best Practices

Why “Email Blast” Embodies the Worst of Email Marketing

A friend of mine is a marketing coordinator at a real estate company. Part of her job is to send out a weekly email update. She calls it “the eblast”. Every time I hear this word, I twitch. So far I have refrained from telling her all the reasons I hate the term eblast or […]

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