When subscribers open your email, you want them to take instant action. Ideally, if you send a promotional email with a limited-time offer, for example, the customer would open the email, click the call-to-action, and make a purchase. Of course, it doesn’t always work that way. But, what if there was a way to give […]
Eighty percent of consumers say they’re more likely to purchase from a brand that provides a personalized experience, and yet many marketers fall short of consumer expectations. To help marketers dial-in their personalization skills, Pinpointe has joined forces with NiftyImages, an online tool that can deliver personalized images with real-time data. We’ll explain how to create […]
Why personalization of web content? Sometimes it’s easy to forget the benefits of personalization. For businesses with a significant amount of revenue generated through web traffic, personalization can have a hugely positive effect on several important key performance indicators (KPI)s. Increase engagement Your users will love personalized content. This will encourage them to spend more […]
With inboxes filling up on a regular basis, getting a subscriber's attention is increasingly difficult. However, personalization could be the secret ingredient your email recipe needs to win over subscribers. Customizing emails, whether through subject lines, content or timing, can significantly boost open rates, click-through rates, and conversion rates. A survey shows 90% of marketers […]
The entire point of your email newsletter is to get people engaged with you and what your company offers. Just writing down that primary goal can help you create more engaging content. Marketers can get get pulled into different directions with the multitude of topics they want to cover, the design and formatting of the […]
