Email is still proven to be the best ROI of any marketing channel …regardless of your industry. With that said, there is a lot of noise in the inbox, but if done correctly, email continues to prove itself as the best one-to-one communication channel for brands and is most preferred by consumers. In this on-demand […]
When it come to email marketing most businesses focus on opt-ins, open rates, click-throughs, and conversions. It's time to shift that focus and learn how to make subscribers beg for your emails using proven and valuable email marketing tools and tactics. In this on-demand webinar by Pinpointe, marketing genius, Michael Barber, covers: Email trends Research Strategy […]
Need an edge? Need some awesome email marketing tricks? Who doesn’t? To help you get and keep your email marketing awesomeness we’ve gathered up the best, most-effective, so-good-they’re-almost-cheating tricks. Just don’t blame us if you break the server or blow through product inventory. You’ve been warned. 1) Use subject line testing tools to refine your […]
Good email content is a necessity, but your message as a business marketer is what makes you relevant to your prospects. Having a stellar and creative concept is one thing, but driving that message home to your target audience is another. Add these six tips to your email content strategy and reach your audience quicker […]
Autoresponder campaigns should be the workhorse of your email marketing efforts. Autoresponders are the perfect way to automate email communication streams so you can get more done with less effort. When carried out right – they generate great results and provide added benefits, including brand recognition, stronger relationships with existing clients, a firmer grasp on potential customers and, ultimately, higher sales.
Sadly – many B2B ("Business to Business") marketers aren't fully utilizing email autoresponders. A random sampling of 500 of the 'Inc 5000' businesses shows the following [learn more…]
