Tag Archives: email subject lines

10 Worst Performing Email Subject Lines
Email Design Tips, Email Response Rates, SPAM Topics
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10 Worst Performing Email Subject Lines

Have you ever read an email subject line and thought, “What was the author thinking?” Sadly, it happens a lot. In a recent post, we covered the top 10 best performing subject lines and since a top 10 'best' list would be complete without its corresponding '10 worst' list, we've compiled a list of subject lines associated […]

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Email Response Rates, Email Writing Tips
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10 Best Performing Email Subject Lines

The subject line is arguably the most important part of an email message. That’s why email marketers are so focused on getting it right. To help you get your subject lines right, we’ve put together subject line templates based on the top ten best performing subject lines right now. They’re designed to boost opens, clicks, and sales. If […]

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Email Delivery Tips, Message Deliverability
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How to Pick the Perfect Email Subject Line Every Time

Email subject lines are stressful. Get them right, and you’re 80% on your way to a successful campaign. Botch them, and you’re sunk. I used 80% for a reason. David Ogilvy, granddaddy of copywriting and direct response marketing, famously said, “When you have written your headline, you have spent 80 cents out of your dollar.” […]

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