Cold Email Marketing Doesn’t Have to Send a Chill Up Your Spine The weather is getting colder and that chill in the air makes a lot of us want to snuggle up and hibernate for the winter. Cold weather can have this effect on us, but sending out cold emails shouldn’t send a chill up […]
The concept of response rate is pretty easy, and it’s not a difficult metric to calculate. But how do you define a response? What constitutes a ‘good’ versus a bad response rate? How do you boost your response rate? Here’s a brief primer on response rates to help you answer these questions. In their […]
Email marketing has been around for some time now. It’s not the easiest area to tap into, but it is where everyone is spending their time. This makes email marketing very important to the success of your business. Knowing the nature of email marketing, a few characteristics are a necessity to be successful in your email marketing […]
How do you woo someone you’re interested in? You might start by getting to know each other over coffee, and eventually progress to dinner. Dinner becomes a night on the town, and then you’re off to meet each other’s parents. Once you’re in a committed relationship, the wooing doesn’t stop…or atleast it shouldn't. Movie nights and […]
Up to 64% of people often open up an email because of the subject line, yet there’s so much more to an effective email marketing strategy. When a person subscribes to your list, they are expressing interest in your product and/or service, so it’s up to you to provide them with relevant content and lure […]
This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox.
Email Marketing 101 focuses on email content and covers the following topics:
Designing for the Inbox: Think “Above the Fold”
21 DOs and DON’Ts – Tips to Improve Email Delivery
The on-demand version, accompanying slides and 10 page Q and A sumamry are included.