Tag Archives: email bounce processing

How to Measure What Matters With Email Analytics
Marketing Metrics and Analytics, Pinpointe Features
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How to Measure What Matters With Email Analytics

Email is one of the most measurable marketing techniques ever created. We can know just about anything about how a subscriber reacts with our messages through email analytics. But despite all that information, email marketing analytics can also be confusing. Sometimes, they are even unreliable. To clear up some of that confusion, we wanted to […]

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Marketing Metrics and Analytics
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Hard and Soft Bounces… What’s the Difference?

Each Webinar series we run, we get questions about the difference between hard and soft bounces. A 'Hard' bounce is a permanent fatal error such as – the domain no longer exists (company went out of business), the email does not exist (the person retired / left the company / died). Most Email solutions, including […]

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