If we’re talking ROI, email marketing remains top of the pile for ecommerce marketing. If you get it right, for every $1 spent on email marketing, you can expect $44 dollars back. Bottom line: your ecommerce business should be running email campaigns or you’re leaving a lot of money on the table. And if you’re […]
As a business, you want subscribers that are blissfully happy with your emails and stick around for years to come. Ideally, every customer opens every email, clicks through your messages and makes purchases on a regular basis. That's email nirvana. But, let's be honest, achieving this email nirvana isn't a reality. Truthfully, 25 percent of […]
This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox.
Email Marketing 101 focuses on email content and covers the following topics:
Designing for the Inbox: Think “Above the Fold”
21 DOs and DON’Ts – Tips to Improve Email Delivery
The on-demand version, accompanying slides and 10 page Q and A sumamry are included.