Upon first glance, collecting emails seems pretty straightforward. Set up a popup with some exclusive content, and you can call it a day. However, there are really endless possibilities for experimentation and creativity and a lot of ways to get so much more out of it. In this blog post I’ll introduce you to five of these creative […]
As a business, you want subscribers that are blissfully happy with your emails and stick around for years to come. Ideally, every customer opens every email, clicks through your messages and makes purchases on a regular basis. That's email nirvana. But, let's be honest, achieving this email nirvana isn't a reality. Truthfully, 25 percent of […]
This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox.
Email Marketing 101 focuses on email content and covers the following topics:
Designing for the Inbox: Think “Above the Fold”
21 DOs and DON’Ts – Tips to Improve Email Delivery
The on-demand version, accompanying slides and 10 page Q and A sumamry are included.