Search Results for: webinar

Top Independent Email Marketing Blogs

How often do you land on a great blog with a ton of relevant information that will actually help you? Normally, this doesn't happen all too often and is usually the result of hours of searching the web to find the information you are looking for, or just pure 'I just happened to click upon this' luck. Maybe you are […]

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B2B Lead Generation Manifesto [Infographic]

Content for B2B marketing purposes has to be a lot of things, including remarkable, educational, and valuable. Only then, can you expect to draw in leads and keep those leads engaged. Yeah, it’s a lot of pressure and adding to that pressure are the millions of other businesses trying to do the exact same thing. But, if you follow a certain process to fully optimize your B2B marketing content strategy, you will have a much better chance of coming out ahead. Read on to master the B2B Lead Generation Manifesto that is…CONTENT MARKETING!

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Make Content Marketing a Success: Notable Reasons, Ways, and Times

Being a consumer has become much more work these days with so many resources at our fingertips. We are expected to do our research, especially if we have a company budget to keep in mind. Consumers crave content marketing for this exact reason – they need the facts, they need the numbers, and they need to […]

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Email Marketing is Undervalued

For some reason, the past few years have made marketers undervalue email and overvalue personalization of content through social media. Whatever the reason for this trend, a few important facts still hold true for email marketing for business communications. The 5 Facts of Email Marketing 2.2 billion people worldwide use email.   Email ads are […]

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8 Tips for Better Autoresponder Welcome Emails

Autoresponder welcome emails are the "bait" that will determine whether you can reel those potential clients you have attracted to your business to your business through email subscription sign-ups, and convert them into customers. In case you’re not familiar, an email autoresponder is an email marketing message or a sequence of messages that get sent to subscribers in the order and frequency that […]

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Mobile + Email Marketing Automation = Better Results

If you've been using business to business email marketing software for at least six months, we have good news for you: According to eMarketer, a research and analytics provider, nearly one-third of emails sent in North America during the first quarter of 2013 were opened, representing the highest total rate in years.

The fact email users opened more messages in the first three months of the year – an actual reversal of email open trends, can be attributed to two important factors, eMarketer explained: the growth of mobile and email marketing automation. Let's take a minute to look over the stats.   Read-on to get more mobile statistics…

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How SPAM Impacts Your Brand [Infographic]

SPAM Impacts Your Brand. So Get Permission & Stay Relevant.  SPAM has been an annoying email phenomenon since the first spam message was sent by DEC in 1978.   People don't like getting emails in their inbox that isn't of interest or relevance to them. But how do individuals define SPAM and what actions do they take when […]

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Capitalize on What’s Hot in B2B Content Marketing

The world of B2B email marketing is always evolving. As technology and business progress, so do the tactics brands use to get in touch with past, current and potential clients. However, while new developments in social media, mobile marketing and other mediums emerge, it's clear that permission based email marketing continues to thrive as both […]

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