Email Authentication and Authorization, Email Response Rates, Message Deliverability
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Install an SPF Record to Improve Email Delivery

This entry applies to anyone who will be outsourcing any of their outbound email sending from servers other than their corporate email servers.  You are likely an IT person who had landed here because someone from the marketing department said 'Hey IT dude – we started using an ESP and we want to maximize email […]

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Email Design Tips
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Using ALT Text Tags in HTML Email

What is ‘ALT Text’ and why should you care? As most of us have now experienced, many email clients now DISABLE graphics images by default. We haven’t seen specific metrics on what % of email inboxes have images disabled by default but general consensus seems to be in the 50% range, and increasing. So, if […]

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Email Response Rates, Online Marketing Best Practices, Online Marketing Tips, SPAM Topics
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11 Common SPAM Content Mistakes

If you send email campaigns long enough, you will run into spam filter issues.  As a legitimate email marketer you can still expect 20%+ of your emails to just get lost in cyberspace, mostly due to overzealous spam filters.  SPAM filters / firewalls use multiple techniques to determine whether your legitimate business email is SPAM […]

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Online Marketing Best Practices, SPAM Topics
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CAN SPAM Act: Update

During each of our Email Marketing Webinars, we get questions about CAN-SPAM regulations, so I thought it would be useful to review the CAN SPAM laws.  You will note in this post that, contrary to popular belief, ‘opt-in’ is surprisingly not a legal requirement. Offering additional impetus for the timeliness of the topic: we just passed the […]

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Email Response Rates, Online Marketing Tips
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Tracking Clicks for HTML & Text Emails

Clicks can be tracked for both HTML *and* text based emails (and multi-part emails too since that includes both HTML and text).  How?  Pretty easily.  When your email campaign goes out (assuming you have selected ‘enable tracking’), Pinpointe automatically converts your actual link to a link to a Pinpointe redirect program.  When a recipient clicks […]

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Email Response Rates, Message Deliverability
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How Email Open Tracking Works

Click tracking and Link tracking are built in to Pinpointe, so you don’t have to do anything to generate nice campaign reports to show these results, but it helps to know how these features work. Tracking Opens To track an “open” in an HTML email, we embed a tiny, 1×1 pixel transparent .GIF at the […]

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Landing Page Tips
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Using Google Website Optimizer to Increase Conversion Rates

Our theme for the start of 2009 is – squeeze every bit of performance out of every campaign. The only way to do that is to test, measure, optimize, and test again. Since one of the cool new features in Pinpointe 2.0 is split testing (so you can automatically optimize campaign results), I thought it […]

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Autoresponders and Drip Marketing, Online Marketing Best Practices, Pinpointe Features
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Can I send out a series of messages over time when a user subscribes to a list?

Of course. Pinpointe  supports sending of automatic sequential emails that are triggered when a user subscribes, sent in specific time intervals, eg. After 1 hour, or after 2 days etc. These sequential emails are referred to as Auto-Pilot campaigns, or 'autoresponders' and can be accessed using the Autoresponders section from the main menu. Pinpointe also supports […]

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