Email Response Rates
1

Tracking Statistics for Forwarded Emails

There are two ways one of your campaigns can get forwarded. The first is simply that an excited recipient thinks your email is useful and they forward it directly onward.  The original email along with the original, unmodified trackable links and embedded 'beacon' image (used to track HTML email opens) is forwarded.  When the *new* […]

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Marketing Metrics and Analytics
5

Hard and Soft Bounces… What’s the Difference?

Each Webinar series we run, we get questions about the difference between hard and soft bounces. A 'Hard' bounce is a permanent fatal error such as – the domain no longer exists (company went out of business), the email does not exist (the person retired / left the company / died). Most Email solutions, including […]

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Email Response Rates, Online Marketing Best Practices
1

Which is Better: Person’s Name or Company for Send-From Address?

Our goal as marketers is to develop a ‘relationship’ with our audience.  Generally speaking, people respond to people better than they respond to ‘things’ – like your company. Based on our split testing, we’ve found that in most cases, you’ll see better results by using a specific contact person (yourself for example) vs. a general […]

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Pinpointe Features
0

Can I have different ‘senders’ for each campaign?

Yes.  When you set up a campaign and then again when the campaign is sent out, you are asked to provide the sender information and the ‘reply-to’ information.  Pinpointe will then send the email out with the From and Reply-To headers set to your preference. Here’s an excellent use for this feature.  Assume you have a regional sales team in […]

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Email Response Rates
1

If an Email is Forwarded, Are Click and Open Stats Tracked?

There are two ways one of your campaigns can get forwarded. The first is simply that an excited recipient thinks your email is useful, they forward it directly onward.  In this case, the entire original email along with the trackable links and embedded ‘beacon’ image that is used to track HTML email opens are forwarded to […]

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Email Response Rates, Email Writing Tips
3

The Ideal Email Subject Line Length

We ran multiple experiments on subject lines and summarized one particular case study example in our recent webinar: “Use Split Testing to Improve Email Responses (you can download the slides and view the on-demand version). Here are the email subject variations:

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Online Marketing Tips
1

Email Authentication – DKIM and SPF: Which ISP’s are Checking?

At Pinpointe, we’ve been using DKIM and SPF for nearly a year for our customers – at no extra charge.   If you want to know more about which ISP’s are presently using Authentication and/or Authorization to verify the validity of your email (and thereby decide whether to deliver your email or possibly drop it into […]

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