Email Response Rates, Email Writing Tips
3

The Ideal Email Subject Line Length

We ran multiple experiments on subject lines and summarized one particular case study example in our recent webinar: “Use Split Testing to Improve Email Responses (you can download the slides and view the on-demand version). Here are the email subject variations:

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Online Marketing Tips
1

Email Authentication – DKIM and SPF: Which ISP’s are Checking?

At Pinpointe, we’ve been using DKIM and SPF for nearly a year for our customers – at no extra charge.   If you want to know more about which ISP’s are presently using Authentication and/or Authorization to verify the validity of your email (and thereby decide whether to deliver your email or possibly drop it into […]

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Email Authentication and Authorization, Message Deliverability
1

Will DKIM Reduce Phishing and other Email ‘Spoofing’ Attacks?

DKIM is an email ‘authentication’ method that organizations and ESPs like Pinpointe use to verify to the recipient that the email is coming from a valid email server, and is not being ‘spoofed’ by a spammer. In an interview, Mark Risher, the anti-abuse product manager for Yahoo Mail gives his perspective on how important DKIM […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
38

DKIM / Authentication Advantages and Disadvantages

We cover an explanation of DKIM Email Authentication in our blog entry DKIM Email Authentication.  Here we’ll summarize some the top advantages and disadvantages. DKIM Authentication – Advantages If you have a very large list, your campaigns are more likely to get blocked or “throttled” by major ISPs like AOL, Yahoo, Hotmail, and Gmail. However, […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
1

Deploying DKIM Authentication in 4 Simple Steps

DKIM is an emerging e-mail authentication standard supported by Yahoo, Google and others ISPs, as well as a growing number of Email Service Providers like Pinpointe and that was developed by the Internet Engineering Task Force. DKIM allows an organization to cryptographically sign outgoing e-mail to verify that it sent the message.  Deploying DKIM for […]

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SPAM Topics
2

What is Email “Phishing”?

You know those annoying emails that pretend to be from PayPal, EBay or the local bank, asking you to login to your account and validate your password or other credentials? Those are "phishing" attacks – you've officially been "phished". According to Wikipedia:  "Phishing is the criminally fraudulent process attempting to acquire sensitive information such as […]

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Email Authentication and Authorization, Email Response Rates, Message Deliverability
0

Install an SPF Record to Improve Email Delivery

This entry applies to anyone who will be outsourcing any of their outbound email sending from servers other than their corporate email servers.  You are likely an IT person who had landed here because someone from the marketing department said 'Hey IT dude – we started using an ESP and we want to maximize email […]

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Email Design Tips
2

Using ALT Text Tags in HTML Email

What is ‘ALT Text’ and why should you care? As most of us have now experienced, many email clients now DISABLE graphics images by default. We haven’t seen specific metrics on what % of email inboxes have images disabled by default but general consensus seems to be in the 50% range, and increasing. So, if […]

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