Email Response Rates, SPAM Topics, Webinars
0

Webinar: How a SPAM Firewall Works

Our first webinar – 'Email Marketing 101' focused on tips to improve delivery with a concentration on email content.   In this Webinar, (aka "Why Good Emails Go Bad") we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients […]

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Email Design Tips, Online Marketing Best Practices
37

Top 10 Email Marketing Mistakes

At Pinpointe, we see very smart customers make mistakes that cause their email response rates to suffer.  Here are the most common mistakes we see our new customers make:  Not running the SPAM checker Pinpointe has a built-in email SPAM checker that evaluates your email content using the popular spamassassin spam engine, gives you a […]

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Online Marketing Best Practices, Webinars
1

Webinar – How to Generate More Inbound Leads

In our information-packed event presented by Bob Bly, noted Internet strategist, prolific author and successful copywriter, you will learn proven strategies to get more prospects into your sales funnel. We’ll show you multiple ways to grow your email list and your sales lead funnel. With Bob’s advice, you’ll leave this webinar with tips to help you easily generate twice as many leads at half the cost.

WHAT YOU WILL LEARN…

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Marketing Metrics and Analytics
0

Email Marketing Metrics: Open Rates

 Many of our webinar attendees and customers are unclear how email open rates are tracked, and email open tracking has some caveats so it is important to understand the tracking mechanisms.  In this 3-part blog we’ll cover email marketing metrics – starting with email open rates.  Other important email marketing metrics you may want to […]

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Email Design Tips, Email Response Rates, Webinars
42

Webinar: Tips to Improve Email Response Rates

This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox.

Email Marketing 101 focuses on email content and covers the following topics:

Designing for the Inbox: Think “Above the Fold”
21 DOs and DON’Ts – Tips to Improve Email Delivery

The on-demand version, accompanying slides and 10 page Q and A sumamry are included.

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Landing Page Tips, Webinars
42

Webinar – Creating Landing Pages that Sell

Download PowerPoint   Download Q and A  In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present 'Creating Landing Pages that Sell".  All the website traffic in the world won’t earn you a dime unless your landing page can convert it into […]

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Email Marketing Best Practices, Email Writing Tips, Webinars
30

Webinar – What’s Working in Email Marketing? (Bob Bly)

Download PowerPoint   Download Q and A  In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present 'What's Working in Email Marketing Today?' Learn tips to help improve your email marketing results in this week's webinar.  Please join Pinpointe and our special […]

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Email Design Tips, Online Marketing Best Practices, Online Marketing Tips
40

Dealing with CSS Styles in Email

As an email marketer you have probably already discovered that getting your newsletter or email campaign to display as you intended across the main email clients can be a challenge.  The most popular email clients in business for example – Gmail (including Gmail for Businesses) and Microsoft Outlook 2007 / 2010 are pretty restrictive and […]

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