Search Results for: webinar

The Ideal Email Subject Line Length

We ran multiple experiments on subject lines and summarized one particular case study example in our recent webinar: “Use Split Testing to Improve Email Responses (you can download the slides and view the on-demand version). Here are the email subject variations:

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CAN SPAM Act: Update

During each of our Email Marketing Webinars, we get questions about CAN-SPAM regulations, so I thought it would be useful to review the CAN SPAM laws.  You will note in this post that, contrary to popular belief, ‘opt-in’ is surprisingly not a legal requirement. Offering additional impetus for the timeliness of the topic: we just passed the […]

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