Autoresponders are like email marketing on autopilot. With the right software and message strategy, autoresponder campaigns (aka 'drip marketing campaigns') can strengthen relationships with existing customers, move prospects along the 'sales education' process and boost the brand's reputation as an expert in the field.
Marketing-Schools.org points out that drip marketing efforts also tend to result in higher sales. There are several types of drip marketing campaigns, and if done right, these efforts give new prospects and current customers exactly what they want or need – whether it's specific details about your products or services or help making the right purchasing decision.
If you're not sure where to start with your first autoresponders, here are three examples of autoresponder sequences to consider.